Meet the Team
Head of PPC Performance. Joined Impression in December 2021.
I learned my trade in Paid Media at one of the largest independent agencies in the UK who specialised in performance marketing with a focus on using their own proprietary built tech stack to query data to help manage, optimise and report on campaigns for leading e-commerce and travel brands.
At Impression, my day to day role focuses on providing specialist support to the paid media delivery team. I am responsible for reviewing processes and providing tech-focussed solutions to enhance ways of working across the department and to ensure that we are at the forefront of this dynamic and ever-evolving industry. This ensures that we are streamlined and in our approach, delivering the best possible service and results for our clients.
Something that I’m proud of:
Scaling mount Villarrica in Chile and bumboarding all the way back down!
Outside of work:
I love to travel, see new places and try new food. I’m also a big sports fan – both playing and watching – anything from football and F1 to tennis, golf and snooker. In Feb 2020, I skied for the very first time and told myself I’d ski every year from then on… that plan (temporarily!) went to pot but no doubt I’ll be planning my next ski trip very soon.
Richard Wallace has specialist knowledge in Paid Media.