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Meet the Team

Joe Norton

Digital PR Executive. Joined Impression in July 2020.

Before joining Impression I was a journalist at the regional newspaper in Norfolk, the Eastern Daily Press. During my 15 months there I covered a variety of stories from crime to business. Having studied journalism at the University of Sheffield prior to becoming a news reporter I have a strong passion for news and telling people’s stories.

The start of my working day consists of reading the news and identifying opportunities for clients to showcase their expertise. The rest of my day will then consist of a variety of tasks from copywriting to outreaching stories to journalists.

Something that I’m proud of:
Helping to organise the varsity football match between 7,000 students from University of Sheffield and Sheffield Hallam at Hillsborough. The scenes after we won the game in the last minute are moments I’ll cherish for a long time.

Outside of work:
I love sport so you’ll usually find me watching or playing sport – whether that be football, golf or cricket. I’m also a big foodie and enjoy going out and socialising with mates over a few pints.

Joe Norton has specialist knowledge in Digital PR and Newsjacking.

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