I’m a senior paid media strategist with a background in Economics.

I joined Impression in 2017 to make use of my analytical way of thinking in a fast-paced business environment. Coming straight from an Economics degree helped me fit right into the world of PPC and gave me the ability to spot the potential for growth and create strategies to achieve said growth in accounts both big and small.

Also specialises in data analysis tools such as “Supermetics,” creating templates and automating processes for the wider PPC team to use in everyday account management and in their own data analysis.

Once referred to as the “Rain Man of PPC.”

Outside of PPC I’m a massive nerd for cinema, music and games.

Loves a beer.