Meet the Team

Head of Paid Media Performance. Joined Impression in April 2023.

I have experience working both in-house and agency side, starting out as a Paid Analyst for Halfords. Since then I have moved agency side and have gone up the ranks from an Account Executive to Head of Performance.

Before joining Impression, I helped develop the performance side of another agency to progress their digital strategy offering.

My day to day at Impression is ensuring that our paid media campaigns are performing in accordance with forecasts. Outside of client performance, my focus is on driving our offering forward working on paid innovation and training to keep our team ahead of upcoming industry changes.

Something I am proud of:
I started a hiking community in early 2023 to get likeminded people out and away from drinking with a focus on helping each other grow and share ideas. The community started with 6 members and is now a 30+ strong community of some great people.

Outside of work:
You’ll find me outdoors, throwing myself up mountains, tracing caves or on my bike in leafy Cheshire. I’m currently on a mission to tick off all Scottish Munros. When I’m not in the wild, you’ll find me obsessing over coffee or out in the streets of Manchester searching out the best places to eat!