Let's chat

01158 242 212

Get in touch with our team

Multi Award Winning PPC Agency

Award-winning PPC Agency demonstrating incredible results for our partners

Impression is a PPC agency with offices in Nottingham and London. Discover how our intelligent, data-driven PPC campaigns have helped our clients achieve success around the world.

  • 2021-EUSA_Best-Use-of-Search_B2C-White
  • DRUM_Biddable-Agency-of-the-Year_White

Growing together

Successful PPC management requires a robust understanding of ad strategies and budget planning. Our PPC team is highly experienced in producing and executing profitable paid marketing strategies, including paid search, paid social and Google Shopping campaigns. Using data-driven insights alongside technology and creativity, we will build performant campaigns that make a real difference to your bottom line.

We’re already helping some of the UK’s best-known brands and high-growth companies to make the most of their marketing budget. With offices in Nottingham and London, we’re an agency that is well placed to support businesses across the UK and beyond.

Want to see what we’ve achieved for our customers? Look to our Paid Media case studies to view testimonials and success stories.

Get in touch today, or read on to find out more about our full range of PPC services.

PPC Services

We offer PPC services across paid search, social, display and video channels, taking a methodical approach to deliver the best possible return on your investment. Take a look at a selection of our services below, or get in touch to discuss your requirements.

Made up of specialists and strategists with years of experience across multiple paid channels, our team uses a combination of technology and creativity to gain increased visibility and more sales at a profitable CPA and reduced cost-per-click.

Use the Google Marketing Platform’s premium Display & Video 360 real-time bidding suite to expand your reach to targeted consumers via an unparalleled network of ad inventory.

Make more of your existing website traffic by using remarketing to display adverts to people who have previously visited your site.

Achieve strategic online placements and advertise your business to a targeted audience through Google’s contextual advertising network, the GDN and YouTube.

For businesses seeking to explore the opportunities of Microsoft’s ever-growing search engine – also the ads engine behind Yahoo, Ecosia, DuckDuckGo and more.

Social media’s near-universal reach allows businesses to reach highly targeted individuals with personalised ads and persuade them to take action.

Find out how well your existing campaigns are performing and where the opportunities to optimise for growth and improvement lie in a one off project.

Our expert team has been widely recognised for our ability to drive higher conversion rates and more profitable Google Shopping CPAs even in the most competitive sectors.

We can optimise your feeds to make it easier for Google and others to use more of your information, improving your visibility and conversions across Shopping channels.

Google Ads scripts can be used to build custom solutions to real business challenges and your real-time data availability. We love creating custom scripts for clients to ensure the limitations of the Google Ads platform doesn’t hold your account back.

Google Premier Partner and Microsoft Select Partner Agency

Impression is proud to be a Google Premier Partner and Microsoft Select Partner for the management of PPC services, and a Facebook Marketing Partner for our paid social work.

The ‘Premier’ and ‘Select’ part of our accreditation means we’re recognised for providing exemplary service and value to our clients.

We’ve achieved this status by:

  • Controlling a high level of media spend across our managed accounts
  • Exceeding performance requirements by delivering solid revenue growth and campaign results
  • Taking advantage of the latest channels and tools available across Search, Display, Shopping and Video

Crucially, these relationships give us access to the latest insights and beta features available. We pride ourselves on our ability to be at the forefront of digital marketing, and our partnership with the advertising networks gives our clients the edge against competitors.

We’re also the proud owners of all available Google Ads specialisms at the highest level, meaning we’re experienced across Search, Shopping, Display, Mobile and Video.

Find out more on our Google Premier Partner page.

A scientific approach to PPC campaigns

We champion a scientific approach to PPC management, using principles of mathematics, user testing and intelligent data analysis to inform our decisions and get the best return on your investment.

We’re never satisfied with the boundaries set by advertising platfroms. If we have an unsolvable issue with a particular campaign, we’ll build ourselves a new script to work around it.

Whilst our account management, reporting and performance analysis takes into account every aspect of the campaign, our primary focus will always be the return on your investment. We take the time to understand your business inside-out so there’s no one-size-fits-all solution.

1

We’re relentless in the search for best-in-class pay per click:

Each member of our team dedicates time each month to innovation, which is one of our core values. We hold ourselves to high standards to ensure our “best” is always improving, and we regularly peer audit work within teams. If a metric doesn’t look as expected, our specialists deep-dive to gain a deeper understanding.

2

Paid search (PPC) as a channel:

Our entire Paid Media team is one unit, including specialists across search (PPC), shopping, programmatic display, social and our in-house Analytics capabilities ensure great data quality, plus broader market insights, too.

3

We'll be your partner in commercial success:

Long before we partner together, we’ll already know what good looks like. We’ll know exactly what results are required to make each campaign a success, and we’ll have an agreed measurement plan in place to report from. We’ll work in agile sprints, reporting regularly, and we’ll be flexible if plans or business needs change.

FAQs

Related Case Studies

See more of our case studies

179% increase in revenue for ecommerce brand

Client

Services

Paid Media, SEO

Industries

Home Improvement, Retail

Read Full Case Study
Read Full Case Study

Driving 218% conversions with multi-layered YouTube campaigns

Client

Services

Paid Media

Industries

Automotive, Financial Services

Read Full Case Study
Read Full Case Study

Tools retailer grows revenue by 180% in 10 months

Client

Services

Paid Media

Industries

Manufacturing

Read Full Case Study
Read Full Case Study

Talk to an expert

Find out how PPC can help your business

Fill out the form, drop us a call or send us an email. We look forward to hearing from you.

First name
Last name
Phone number
Company name
Website URL
Message