Award-winning PPC Agency demonstrating incredible results for our partners. 

Successful PPC management requires a robust understanding of ad strategies and budget planning. Our PPC team is highly experienced in producing and executing profitable paid marketing strategies. Using data-driven insights alongside technology and creativity, we will build performant campaigns that make a real difference to your bottom line.

We’re already helping some of the UK’s best-known brands and high-growth companies to make the most of their marketing budget. With offices in Nottingham and London, we’re an agency that is well placed to support businesses across the UK and beyond. Want to see what we’ve achieved for our customers? Look to our portfolio to view case study, testimonial and success stories.

Let us show you what we can do for you. Get in touch today, or read on to find out more about our full range of PPC services.

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2020 Drum Search Awards Winner: Biddable Team of the Year

Impression’s Paid Media team has been awarded Biddable Team of the Year in The Drum Search Awards 2020 and was also named a winner in two different categories in the UK Biddable Media Awards in 2019. We’ve also previously been awarded both Best Small PPC Agency and Best Large PPC Agency (2020) at the European Search Awards.

Our growing team also includes two individuals shortlisted for “Best Search Professional” awards, while our Head of PPC Liam Wade is a regular speaker at industry events, including SMX and PPC HeroConf.

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Best Small PPC Agency 2017 & Best Large PPC Agency 2020 – European Search Awards

Speak to Impression's award winning PPC specialists

If you believe PPC should be delivering a better ROI for your business, get in touch today!

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Google Premier Partner and Microsoft Select Partner Agency

Impression is proud to be a Google Premier Partner and Microsoft Select Partner for the management of PPC services, and a Facebook Marketing Partner for our paid social work.

The ‘Premier’ and ‘Select’ part of our accreditation means we’re recognised for providing exemplary service and value to our clients.

We’ve achieved this status by:

Crucially, these relationships give us access to the latest insights and beta features available. We pride ourselves on our ability to be at the forefront of digital marketing, and our partnership with the advertising networks gives our clients the edge against competitors.

That said, we’re first and foremost a client partner. Our strategies are designed to meet and exceed business goals for our clients, not to meet platform quotas.

We’re also the proud owners of all available Google Ads specialisms at the highest level, meaning we’re experienced across Search, Shopping, Display, Mobile and Video.

Find out more on our Google Premier Partner page.

A scientific approach to PPC campaigns

Online pay-per-click advertising isn’t rocket science, and it isn’t intangible either. We’re not in the business of guessing – we only make data-led decisions. This way, we can ensure that our account management is the best that it can be.

We champion a scientific approach to PPC management, using principles of mathematics, user testing and intelligent data analysis to inform our decisions and get the best return on your investment.

We’re never satisfied with the boundaries set by Google, or any other marketing platform for that matter. If we have an unsolvable issue with a particular campaign, we’ll build ourselves a new script to work around it.

Whilst our account management, reporting and performance analysis takes into account every aspect of the campaign, our primary focus will always be the return on your investment. We take the time to understand your business inside-out so there’s no one-size-fits-all solution.

Expect the following from Impression as your chosen digital marketing agency:

We’re relentless in the search for best-in-class pay per click

Each member of our team dedicates time each month to innovation. It’s one of our core values, and is an internal behaviour our people feel passionate about. We hold ourselves and our work to high standards to ensure our “best” is always improving, and to prevent tunnel vision we regularly peer audit work within teams. And if a metric doesn’t look as expected, our specialists deep-dive to gain a deeper understanding.

Paid search (PPC) as a channel

Driving performance via text and shopping ads is almost always a critical performance channel, however our team structure ensures we deliver recommendations and results across a multi-channel approach. Our entire Paid Media team is one unit, including specialists across search (PPC), shopping, programmatic display, social and our in-house Analytics capabilities ensure great data quality, plus broader market insights, too.

We’ll be your “partner” in commercial success

Long before we partner together, we’ll already know what good looks like. We’ll know exactly what results are required to make each campaign a success, and we’ll have an agreed measurement plan in place to report from. Your integrated account team will be available to discuss strategy and actions regularly. We’ll work in agile sprints, reporting regularly, and we’ll be flexible if plans or business needs change.

Technical PPC Specialists

We don’t instinctively trust reports, nor do we like automation that’s opaque. That’s why our team champions an investigative, results-driven, approach to PPC. It’s this curiosity which has led us to generate the returns we have for our clients, with the reviews and awards to boot. Our inquisitive nature has led to us develop a number of Google Ads Scripts for time-consuming technical or repetitive challenges that required bespoke scalable approaches. We’ve since released some of them into the community to help others, too.

For clients who can benefit from a fuller technology stack we come prepared with options. PPC accounts can be run independently, or we can utilise the power of Google Search Ads 360 to combine multiple accounts and different search engines into combined strategies, budgets and reporting. With standard advertising platforms, our scripts, third party software suppliers and our access to the programmatic real-time bidding stack, we can craft a solution that’s suitable for every brand. The longer we work together, the more custom the solution becomes.

It’s our usage of our toolset that allows our strategists and specialists to spend more time outside of bid management, working with you on longer-term digital strategy, crafting creative PPC ads, investigating new opportunities for the account growth or deep diving on particular campaigns to drive efficiencies and performance.

We’re always keen to understand new unique challenges facing brands in the online marketplace. If our approach sounds like one you’d like to partner with, then please get in touch.

FAQs

What is PPC and how does it work?

PPC (pay-per-click) is an online advertising model in which sites pay a specific amount each time a user clicks on one of their ads. Historically, the term PPC is often used to refer to paid search but can also be used to describe wider biddable media including display and social advertising.

What is PPC management?

PPC management is the process of overseeing and optimising a company’s ad spend in order to achieve advertising and business goals. Often, this will involve managing campaigns across a range of digital networks such as the Google and Microsoft platforms, ensuring that ads are targeted towards the right users and delivering the right results.

As well as monitoring and making optimisations to improve performance, PPC management is about providing all of the insights that underpin a successful campaign: to understand which paid search queries a site should be bidding on for an optimal return on ad spend (ROAS). Successful PPC management looks at all aspects of the campaign beyond the ad itself, from granular targeting across keywords and audiences, to budgets and bidding.

Which PPC platforms do you operate on?

We are experienced across the full paid media mix, from paid search and shopping to programmatic display, video, social advertising and everything between. We hold strong relationships with our ad network partners, including Google, Microsoft and Facebook, as well as expanding channels such as TikTok and Amazon Advertising.

How often will my account be checked?

We use a combination of automated alerts and manual checks on your account to ensure that your account is monitored closely on an hourly basis. Our PPC specialists directly audit your advertising account at least once per week in order to drive insights and make changes to protect your investment. We provide a clear roadmap of larger-scale project work across each month so you can see where we’re spending our time.

Interested in making your PPC more efficient and effective?

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