Connect to your ideal audience through paid social ads

Paid social is an intensely competitive, yet essential place to be. Through social media advertising, your business can reach almost any potential customer. 

Social media advertising allows you to segment your audience down to the microscopic level and promote your products or services to the people who want to hear from you. Take a strategic approach using tracking pixels, layered audiences and standout creative.

Combining human creativity with algorithmic targeting and data-driven optimisation, Impression can help you reach optimal conversion and return on your investment.


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Get in touch to find out how our paid media team can help your business succeed through social media advertising or read on to find out more.

Integrated campaigns

Paid Social ads are effective when run alone, and work even better when combined with other digital marketing channels. 

Whether you choose to work with us for all of your digital marketing, or just for one channel, we’ll identify cross-platform opportunities wherever we can.

Creating multiple touchpoints across platforms will provide incremental gains. Why not guide customers down the sales funnel – you may choose to run Facebook Ads to build an audience, and then convert that audience with campaigns on Google Ads. Or why not use LinkedIn ads to increase sales of your latest product to people who have engaged with your latest Digital PR campaign?

Contact us to find out more about our integrated approach.

Who benefits from social media advertising?

Social media provides a fantastic opportunity for businesses looking to reach targeted audiences online. Through the amount of data they hold about their users, social networks enable advertisers to target ads at very specific groups, locations and people.

For this reason, social media advertising has the potential to help any kind of business. The different social networks appeal to different major audience segments and by creating a savvy social advertising strategy, your business could tap into a world of new opportunities.

Get in touch to find out how our specialised social media advertising team can help you make the most of social ads.

Find out how we can help you capitalise on the opportunities of paid social ads.

We’d love to discuss any of the services above with you.

From prospecting, to audience expansion and remarketing, there are so many opportunities for your business to reach its audience through paid social.

To find out what the scope of the opportunity could be for you, or to discuss your existing social media advertising campaigns and how we can improve them, get in touch today.