Connect to your ideal audience through paid social ads

Paid social is an intensely competitive, yet essential place to be. Through social media advertising, your business can reach almost any potential customer.

Social media advertising allows you to segment your audience down to the microscopic level and promote your products or services to the people who want to hear from you. Take a strategic approach using tracking pixels, layered audiences and standout creative.

Combining human creativity with algorithmic targeting and data-driven optimisation, Impression can help you reach optimal conversion and return on your investment.

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Get in touch to find out how we can help your business succeed through social media advertising or read on to find out more.

Paid Social Advertising Channels

Social media is increasingly pay-to-play, with the market dominated by a few platforms from the tech giants.

However, ads on emerging, or more niche, platforms offer benefits, depending on your objective. If you want to explore a particular network not listed below, that’s not to say we can’t help. Get in touch to find out what we can do for you.

Paid social advertising platforms we work with include:

Facebook Advertising

Facebook offers highly targeted advertising solutions to help you connect with over 2 billion monthly active users. Convert awareness into action with Facebook Ad campaigns designed for every stage of the sales funnel.

Instagram Advertising

Instagram is a highly visual, engaging advertising solution for your business. Drive ROI by combining Facebook’s extensive ad system with Instagram’s market-leading native placements.

LinkedIn Advertising

The world’s largest professional network, LinkedIn ads enable you to connect with members in a context that blurs work and leisure. Suitable for B2B (and certain B2C) objectives, learn how to target decision-makers with unparalleled business-related targeting.

Twitter Advertising

Stand out among a fast-moving feed of data. Twitter can be used to generate engagement and action, and with over 330 million monthly active users, we can help you target exactly the right people with exactly the right messaging.

Pinterest Advertising

Get your business seen where everyone is watching. YouTube has over 1 billion users across the globe and it offers unique ways to harness video ads to generate brand awareness, consideration or conversion.

WhatsApp Advertising

Get ready for the instant messaging revolution - it’s finally happening in 2020. Watch this space or get in contact now to be the first to benefit from Facebook’s Ads new WhatsApp advertising placements.

Snapchat Advertising

If you want to reach younger social media users, Snapchat ads are a great tool. Our specialists can help you work out how to maximise Snapchat’s advertising potential.

TikTok Advertising

TikTok is huge with younger audiences. The platform has some limitations, but if you have the budget, and the creative vision, we’d love to help your business break into TikTok advertising.

Integrated campaigns

Paid Social ads are effective when run alone, and work even better when combined with other digital marketing channels.

Whether you choose to work with us for all of your digital marketing, or just for one channel, we’ll identify cross-platform opportunities wherever we can.

Creating multiple touchpoints across platforms will provide incremental gains. Why not guide customers down the sales funnel – you may choose to run Facebook Ads to build an audience, and then convert that audience with campaigns on Google Ads. Or why not use LinkedIn ads to increase sales of your latest product to people who have engaged with your latest Digital PR campaign?

Who benefits from social media advertising?

Social media provides a fantastic opportunity for businesses looking to reach targeted audiences online. Through the amount of data they hold about their users, social networks enable advertisers to target ads at very specific groups, locations and people.

For this reason, social media advertising has the potential to help any kind of business. The different social networks appeal to different major audience segments and by creating a savvy social advertising strategy, your business could tap into a world of new opportunities.

Get in touch to find out how our specialised social media advertising team can help you make the most of social ads.

Find out how we can help you capitalise on the opportunities of paid social ads.

We’d love to discuss any of the services above with you.

From prospecting, to audience expansion and remarketing, there are so many opportunities for your business to reach its audience through paid social.

To find out what the scope of the opportunity could be for you, or to discuss your existing social media advertising campaigns and how we can improve them, get in touch today.