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Blog

Tips, advice, guides, opinions and updates from award winning digital agency Impression.
Olivia-Mae Foong

Google’s November Update and Search Industry News

Ben Garry

How to carry out a content audit for SEO

Hugo Whittaker

How to choose a website setup for International SEO

Google logo on a Samsung smartphone
Jonathan Theuring

Using Search Intent to Shape a Content Strategy

Have You Tried Our Google Ads Location Targeting Script?
Nathan Ifill

You Need This Google Ads Location Targeting Script

google-home-hub-voice-search
Georgie Kemp

How To Optimise For Voice Search?

YouTube Ad Formats
Anna Allsop

The Ultimate Guide To YouTube Video Ad Formats In 2019

Luke Northbrooke

Google Ads Combined Audiences – How They Work And Why They’re Important

Laura Hampton

State of Digital: Laura Hampton – Future Trends in Digital PR

Amy Stamper

What is the Facebook Learning Phase?

bert links
Laura Hampton

Named Entity Determination and Its Implications for the Ways We Build Links

James Taylor

Google Shopping – YouTube Visibility Update

Chloe Fair

What Should a Digital Marketer Know About Visual Merchandising?

Helen Freeman

Why Page Speed Matters In 2019

Ben Garry

Natural language processing in organic search: the state of play

Anna Allsop

How To Turn Shoppers Into Buyers Using Facebook Dynamic Ads

Hugo Whittaker

Google’s BERT Algorithm Update and Other Industry News

Damian Summers

Are Product Stunts ‘Fake News’?

LED lights that spell "EAT"
Olivia-Mae Foong

2 Quick Wins to Boost Your Content’s E-A-T

Google Search on smartphone
Jonathan Theuring

What is the Google BERT Update?

Sign in with Apple: How will it affect online lead generation?
Nathan Ifill

How Sign in with Apple could affect online lead generation

Charlie Byrne

Getting Started With Quora Ads

Anna Allsop

Google Ads Introduces 2 New Tools for Responsive Search Ads 

Luke Northbrooke

Tracking, Attribution & ITP – Optimising Accounts In Difficult Circumstances

Google Ads Targeting: The Ultimate Guide
Becky Carré

Affinity Audiences now in Google Search

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