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Whilst SEO (search engine optimisation) is an ever-evolving, complex field, it’s an essential element of a fintech marketing strategy. To help your brand increase its organic visibility, long-term attention should be paid to optimising your website’s content, structure, and on-page elements like titles, metatags, and anchor text, as well as developing off-page SEO tactics like […]

We’re delighted that Impression has ranked 17th among 96 medium-sized companies. You can view the full list here. According to Great Place to Work, this recognition confirms that we: Are a great workplace FOR ALL, including women Are an organisation where people trust each other and employees are able to reach their full human potential, no […]

In July 2022, we got to see further developments to Google’s algorithm updates. Notably, the product review update. There were also updates related to Google Search Console linked to video index reports due to the increased popularity of TikTok videos and Instagram Reels as a method of search. Google has added a “Discover” feature to […]

Google’s plan to block the use of third-party cookies was originally scheduled for this year before being delayed until the end of 2023. Google has announced a second extension to phase out the use of cookies by the second half of 2024. Following suit of other web browsers such as Firefox and Safari, Google has […]

Whilst SEO (search engine optimisation) is an ever-evolving, complex field, it’s an essential element of a fintech marketing strategy. To help your brand increase its organic visibility, long-term attention should be paid to optimising your website’s content, structure, and on-page elements like titles, metatags, and anchor text, as well as developing off-page SEO tactics like […]