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Whether you want to increase ecommerce conversions or drive more white paper downloads, capturing user data through effective squeeze pages can help you generate valuable leads that you can take full advantage of. In this blog, we’ll be exploring a few fundamentals when it comes to creating squeeze pages. What is a squeeze page? Squeeze […]

Whilst there were no major search industry updates during April 2022, there were some small changes to Bing and Google products, as well as new guidance regarding the use of non-recommended structured data. The most noteworthy news from last month included: Google confirms using AI to produce content designed to manipulate search rankings is now […]

Impression has been shortlisted six times in the UK Content Awards. Congratulations to our team and thank you to our clients for trusting our judgement and always being open to new ideas. The UK Content Awards celebrate excellence in content marketing. It recognises agencies that are creating innovative, creative content that captures the attention of […]

Audience targeting in Google Ads allows your company to reach the right audience at the right time. It’s a fundamental part of building an effective PPC strategy and the targeting choices that you make will impact the overall success of your campaigns. In the highly competitive paid search landscape, granular targeting and customisation are two […]

Whether you want to increase ecommerce conversions or drive more white paper downloads, capturing user data through effective squeeze pages can help you generate valuable leads that you can take full advantage of. In this blog, we’ll be exploring a few fundamentals when it comes to creating squeeze pages. What is a squeeze page? Squeeze […]