Newsjacking is a tactic used by digital PR specialists to earn coverage and links by following the news and identifying opportunities for brands to contribute to stories through comment or thought leadership.
Newsjacking is most successful when we work closely with you to understand the spokespeople within your business and the topics they’re willing to speak on. Any experts within your business can be spokespeople – we’ll help you take your raw expertise and craft it into something that is usable by the press and which positions your people and your brand in a positive light.
Usually, newsjacking is done ‘in the moment’ and requires a quick response. If something breaks in the news, the faster we can jump on it, the better our chance of successful placement.
With that said, a savvy PR team will also be prepared for the topics likely to come up based on what’s happening in the news at the moment and common themes that come up through the year, too. By spotting these trends, we can prepare statements in advance and send them out to the press ready for when the story lands.