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Google Shopping Management Agency

Grow your business profitably with our Google Shopping management services

Put your products in front of the people who are ready to buy through Google’s own Shopping network, managed by a Google Premier Partner. Google Shopping is the channel of choice for ecommerce retailers wanting to drive incremental performance across their product inventory.

How Google Shopping management can help your business

Working with a Google Shopping management agency helps to improve the online visibility of your product selection and drive profitable sales.

By harnessing the Shopping network, you can present highly visual ads to in-market audiences who are actively searching for items like yours, ensuring that you’re consistently present at the point of need. Google Shopping ads effectively complement your wider search marketing efforts, sitting above PPC organic listings, whilst opening up access to other advertising surfaces such as Google’s Shopping tab, YouTube, the Google Display Network, and Gmail.

As part of our Google Shopping management services, we help to set the strategy for optimising your product listings and maximising your return on investment. This entails continual refinement of your feed to ensure that your ads are shown in the right place, at the right time. Imagery also plays a vital role in driving clicks and purchases – Impression is well-positioned to help you achieve these goals through compelling creative.

Google Shopping management services we offer

Here are just a few things you can expect from working with Impression on your Google Shopping campaigns:

Innovative Shopping Management

We’ve been awarded Google Premier Partner status for our track record of driving consistent, cost-efficient growth for businesses like yours. Analysing profit margins and stock levels via custom scripts, we boost sales and hit ROAS goals through intelligent application of your budget.

Feed Optimisation

Unlike other Google Ads platforms, Shopping relies on the feed you input to inform it on what products are included and for which queries they should therefore be displayed. We provide a steer on the formatting of your shopping feeds, setting you up with the best chances of success.

Compelling Creative

As a multi-service agency, Impression offers the creative expertise required to make your paid campaigns excel. Google Shopping ads are highly visual, so the right imagery can be a deciding factor in the performance. We’re well-placed to advise you on exactly what’s needed to stand out.

Data-Driven Insights & Reporting

We arm you with the data you need to make properly informed decisions on Google Shopping management, offering insights to help transform your advertising strategies. Routine reports can also be delivered at a cadence that suits you and other key stakeholders in your business.

Scalable growth through Google Shopping advertising

Google Shopping advertising has come a long way since its inception, seeing significant market penetration over the last five years.

It is a powerful channel within search that can be optimised and scaled by a number of techniques, including query sculpting, contextual feed optimisation, profit-focussed bidding, Comparison Shopping Service (CSS) selection and more. Since Spring 2020, the freemium model has since returned to Google, too, meaning free organic clicks are available for products uploaded to the Merchant Center.

At Impression, we pride ourselves on our unique approach to shopping campaign optimisation. Our team is commercially astute, and we always look to maximise total overall returns within challenging target ROAS/ROI targets. We overlay business data, such as promotional ranges, product margin and stock levels into our strategies where possible, to maximise profitable returns.

We’re a high-performing Google Premier Partner agency, trusted by many businesses with their shopping advertising, targeting markets across the world. In 2023, the team won Best Large PPC Agency in the UK Search Awards.

Our approach to Google Shopping Advertising

For us, any paid channel needs to be managed scientifically. Over the years, we’ve earned a reputation as a data-driven Google Shopping management agency, using data from Google platforms, industry-leading tools and our own internal tech stack to make properly informed decisions on bid strategy and budget allocation.

As a company, we invest large proportions of our time into internal training, and deploy our bespoke scripts, tools and third-party feed optimisation platforms when required.

We take a full life-cycle approach to Google Shopping campaign management, consulting with all relevant parts of your business. We consult with your trading team and IT developers on the “what” and “how” your product inventory is represented. We optimise feed content on your site, via intermediary optimisation software and if needed, on the ads platforms, too. With this, and regular content updates, feed testing and the inclusion of promotions data we’re able to get the results you need from the channel. Read more about our approach to feed optimisation.

When working with Google Shopping, it’s important to consider a holistic campaign plan. Shopping campaigns will only ever capture inbound traffic; we ensure you’re properly set up to attract new customers and audiences effectively, and to make the most of returning shoppers.

For reporting, we take a “retail trading” style approach; we power dashboards with SKU, category and campaign performance information so that together we can make the correct catalogue and campaign decisions.

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Paid media industry recognition

Impression’s paid media department is led by industry thought leaders, speakers and trainers, who have been on stage at the likes of SMX, SMXL, HeroConf, and AdWorld. 

Supporting our established position in the industry, we were awarded Best Large PPC Agency in the 2023 UK Search Awards. The team is also proud to have achieved Google Premier Partner status, an accolade which reflects our focus on continuous improvements and the consistent delivery of exceptional results for our client.

Google Shopping management FAQs

Google Shopping management case studies

View our work

Paid media strategy unlocks over 5,000 new visitors for retailer

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Read Full Case Study

Paid media strategy drives a 40% revenue increase

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Read Full Case Study

Paid media strategy turns it up a gear

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Read Full Case Study

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