For us, any paid channel needs to be managed scientifically. Over the years, we’ve earned a reputation as a data driven Google Shopping agency, using data extracted from Google platforms, industry leading tools and our own internal tools to be able to make properly informed decisions on bid strategy and budget allocation.
Impression’s PPC Team is led by industry thought leaders, speakers and trainers, having been on stage at SMX, SMXL, HeroConf and AdWorld. As a company, and a Paid Media team, we invest large proportions of our time into internal training, and deploy our bespoke scripts, tools and third party feed optimisation platforms when required.
We take a full life-cycle approach to Shopping Campaign management; we consult with all relevant parts of your business. We consult with your trading team and IT developers on the “what” and “how” your product inventory is represented. We optimise feed content on your site, via intermediary optimisation software and if needed, on the ads platforms, too. It’s with this, and regular content updates, feed testing and the inclusion of promotions data we’re able to get the results you need from the channel. Read more about our approach to feed optimisation.
When working with Google Shopping it’s important to consider a holistic campaign plan. Shopping campaigns will only ever capture inbound traffic; we ensure you’re properly set up to attract new customers and audiences effectively, and to make the most of returning shoppers, too.
When it comes to reporting, we take a “retail trading” style approach; we power dashboards with SKU, category and campaign performance information so that together we can make the correct catalog and campaign decisions.