Paid Media Channels

Paid Search and Shopping

Our Award winning PPC agency team executes expert search and shopping advertising for brands of all sizes. Given the nature of performance marketing, paid search and shopping are great for targeting users who are already searching with keywords for your product. We operate globally across Google and Microsoft Bing Ads.

Paid Social Advertising

Our Facebook Preferred Partner social ads team works across all social media platforms to offer a targeted display campaign to both cold (prospecting/activation) and warm (retargeting) audiences to build awareness and trust within familiar platforms.

Display & Programmatic

Utilising the Google Marketing Platform stack we can buy premium display and video inventory that’s overlaid with exclusive audience data to ensure you hit the right prospects at the right time. For smaller businesses, we run advanced YouTube and the Google Display Network campaigns to offer a more competitive solution.


Paid media strategists with a commercial edge

Our experienced team has worked across every industry vertical conceivable since Impression was founded in 2012. We structure our team to include both service specialists, and multi-channel strategists to ensure we’re well equipped to tackle any challenge presented to us.

We use data-driven insights alongside a combination of technology and creativity to drive highly performant campaigns that make a real difference to our client partners.

If you have a current challenge, please get in touch today and our team will be happy to answer your brief.

Paid Media Partnerships

We’re proud of the excellent results we get for our clients,
and have numerous industry awards, reviews and partnerships for validation.

We hold the following partnerships with our media network partners

Google Premier Partner

google premier partner impression

Microsoft Ads Select Partner

Facebook Preferred Partner

FAQs

What is paid media?

Paid media is an umbrella term that refers to any kind of paid online advertising. In practice, this might include PPC (paid search and display ads), video advertising and paid social media advertising. Impression successfully manages media spend across the full paid media mix, from prospecting cold audiences to retargeting engaged users.

Do you offer paid social media advertising?

Yes. The paid social team at Impression has expertise in a wide variety of social media ad platforms, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, WhatsApp, Snapchat and TikTok.

We will work with you to identify which platform – or combination of platforms – will deliver the best results for your business.

How does paid social media work?

Paid social media advertising enables brands to reach prospects through highly focused targeting options, ensuring that your ads are served to users who are interested. Typically, targeting is based on audience-specific attributes that the platform has available such as demographics and interests.  Compared to the more common PPC advertising, successful paid social activity relies on a blend of prospecting (cold) and retargeting audiences to deliver profitable ROI.

Get in touch today

If you have a current Paid Media challenge you’d like some support with, please leave your details here and we’ll get straight back to you. Alternatively, please give us a call on 01158 242 212 or 0207 112 8148

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