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SEO is an essential marketing channel for any business that seeks to reach an online audience. Improving your visibility in search engines like Google and Bing can have a real impact on your business’ bottom line. But while all good marketers understand the power of search marketing, not all have the resource, the experience or the time to invest in it.

SEO is an evolving discipline that requires an experienced, expert search marketer to deliver results that last – and in today’s multi-channel world, more and more big businesses are turning to an SEO agency for that specialised offering.

That’s where we come in. With decades of experience in digital marketing, a number of SEO awards under our belt and offices in Nottingham and London, our team has helped businesses like yours to achieve their goals online.

Whether yours is a company seeking local recognition, targeting a national audience or even building a brand overseas, we can help. Get in touch today; we’d love to discuss what we can do for you.

Best Large SEO Agency in Europe: Winner

Impression was named the Best Large SEO Agency in Europe at the European Search Awards 2018.

The award, which recognises the very best in SEO Agency strategy, creativity, implementation and results, was presented to the team at a ceremony in Prague, beating competition from some highly respected agencies and firmly placing Impression at the forefront of the UK digital scene.

In 2019, we won an award for Best SEO Campaign in the Health Sector at the European Search Awards.

Find out more here, or get in touch to find out how we can help you craft award-winning strategies that deliver tangible results for your business.

SEO Agency Services

A successful SEO strategy is built in line with your business goals. The following services explain how we approach SEO for a range of common purposes:

Technical SEO

Technical considerations lie at the foundation of SEO success. Achieve technical excellence and reap the rewards.

Content

Content optimisation helps maximise your organic visibility and the ability of your website to attract the right audience.

Link Building

High-quality links are critical for achieving top organic rankings. We'll help your site gain the right links in a sustainable way.

Ecommerce SEO

For businesses which sell products online and and improve their product listings in the search results.

Local SEO

For businesses with a physical location or customers in a specific area, targeting a local audience.

International SEO

For businesses that want to reach an international audience and grow their brand in new territories.

Mobile SEO

For businesses that want to attract a mobile audience or for whom mobile is already an important channel.

SEO Audit

A great way to scope out what you need and where the opportunities lie.

Site Migrations

If you're investing in a site migration it's important to ensure that it's going to have a positive impact on organic performance.

Javascript SEO

If Google can't crawl your site, it's not going to rank - but that doesn't mean avoiding Javascript.

Our approach

SEO is often referred to as a science, sometimes as an art. In reality, it’s a combination of both, where success is driven by good data and a creative approach. Our approach is very much rooted in our value of providing ethical SEO that delivers long term, tangible results.

Of course, SEO must align with your business strategy if you want it to deliver a return on your investment. We believe that the input should reflect the output you want to achieve, and that’s why we invest our time in understanding your business before all else. We research and analyse your business, your audience and your industry so we can better serve your needs.

Technical excellence

If your website doesn’t work well or deliver a positive user experience, Google will be reluctant to include it in its search results. Our expertise in web development as well as SEO means we are able to comprehensively audit your site from a technical perspective, ensuring everything works as it should and advising on where improvements needs to be made and could be made in future.

Content quality

If your website isn’t relevant to the search query – or more specifically, if Google doesn’t recognise its relevance – it won’t rank. We review your existing content, ensuring that each page has a clear purpose and that your site displays your expertise across your full range of products and services, and support you in the creation of new content to capture the attention of your target audience.

Promotion strategy

It’s one thing to have great content on your site but if no one recognises how great it is, Google will have a hard time recognising it too. Our team comprises SEO, PR and content marketing experts, putting us in a position of real strength when it comes to promoting your website online. We help you get your brand in front of your target audience and build your site’s authority.

SEO services from Impression: what our clients say

Your business growth is important and you want to be sure the agency you choose to support that growth is going to deliver the results you deserve.

We recognise that we might not be the only agency on your shortlist. But we believe we should be!

Here are some of the great reviews left by our SEO clients to tell you a bit more about why they choose us (and why you should too!).

We work with clients across the UK and beyond to provide digital marketing services which positively impact their bottom lines. Business of all kinds grow with us, from ecommerce to travel, manufacturing to food. You can see more reviews from our clients over on Reviews.co.uk.

impression reviews

In our experience, Impression demonstrated great creativity within an agile delivery environment. With great communication at its base, detailed iterative process and craftsmanship they delivered an excellent outcome.

Tani Kopliku

Experian

Superb digital agency, straight talking, commercially savvy and eager to develop new initiatives. They keep up to date on all the latest in digital and use this to ensure the client stays ahead of their competition. You don't get long words and 'smoke and mirrors' with Impression, just answers and good results.

Terry

KLG

Innovative and efficient Impression always come up with interesting and relevant solutions. Data analysis capabilities show trends we hadn't thought of. Highly professional and always approachable, excellent at keeping within a tight budget. Detailed knowledge of complex website and structure issues.

Katie Gregory

Company Check

I cannot recommend Impression enough, they have a can do attitude and nothing is too much trouble. Within 6 months of working with the the team at Impression we are already seeing a great return on our investment. They are true innovators and we are delighted to be partnering with them.

James Calder

Distinct Recruitment

What impressed me and the rest of the team was how knowledgeable the team is, but yet able to explain things to the not so knowledgeable trainees, in a way we all understood.

Alex Stone

Donington Park

Impression are, in my opinion, one of the best digital agencies in the Midlands area. Their team of digital specialists are truly invested in the success of Impression and their clients, making working with them a joy! Their approach to digital strategy is first-class and their in-house knowledge gives me every confidence that there's plenty more to come from the Impression team.

John Alexander Rowley

Thorntons

Interested in how SEO can help your business grow online?

Simply fill in the form below and a member of our team will get back to you as soon as possible to talk through what you need and how we can help. Alternatively, give us a call using the number at the top of the page. We look forward to hearing from you!

Thank you for your enquiry - our team will be in touch as soon as possible.

FAQs

Why select Impression as your SEO Agency?: We’re not like other agencies who aren’t owner-operated. We’re independent and as a consequence you’ll have direct access to both our specialists, and our senior team.
We recruit on our values, one of which is “put the client first”. We have recruited and nurtured a passionate team and in working with us you’ll have our team at your disposal.
How do you report on SEO Campaign progress?: We build bespoke Data Studio reports for all clients, which can track monthly, weekly and real-time statistics across all of our services including Paid Media and Digital PR.
Working with our Analytics team, we can ensure we’re showcasing success in the way that matters to your stakeholders. If you have the potential for a CRM integration, we can report on actual sales conversation data, too.
Are you a specialist SEO agency?: Impression knows it’s specialisms. We are not a full-service agency, but with our partners and our account managers, we can deliver on that requirement for you.
Our specialist teams operate across a number of organic and paid specialities, including: Technical SEO, Content SEO, Link Building, Digital PR, Paid Search & Shopping Ads, Paid Social Ads, Display & Video Ads, and Analytics.
Your client team will contain the best balance of specialists suited to your needs, with no overhead getting in the way. We think this is the best of both worlds, between true full service and a true boutique specialist SEO agency.

SEO Advice and Training

Our team of SEO experts regularly blog about SEO, including algorithm updates, new tools and techniques and things to look out for on your own website.

Read our SEO blog posts here.

If you have the resource in-house to undertake your SEO and are simply looking for some guidance, we can also help you. We can deliver SEO training either here at our Nottingham city centre office, or we may be able to come to you. Our training is typically delivered in conjunction with a strategic review, where we’ll conduct an audit of your site and use that to inform a strategy which will be laid out for you in a report format. Our training sessions then teach you how to implement that strategy.

Find out more about SEO training from Impression.

SEO Tools and Reporting

We refer to SEO as a creative science. We believe in the power of data to inform and guide strategies, ensuring everything we do improves the user experience on your site and moves to further in the direction of your goals.

We invest in a range of industry-leading tools which enable us to analyse your website and user data in much greater detail than many of our competitors.

As well as these existing tools, we’re in the unique position of having our own dedicated developers working on building our own internal tools, making our work more efficient and meaning we can spend more time getting you the results you deserve.

Google Penalty Recovery

Google is always refining its ranking rules, or algorithms, to help it better understand all of the websites it ranks.

Big algorithm updates tend to be widely talked about – including the Panda update, which relates to content quality, the Penguin update, which relates to inbound links, and many more – stay up to date with Google’s updates over on our blog.

In extreme cases, particularly if you have invested in an SEO strategy which uses non-ethical techniques (either knowingly or not), websites can be penalised by Google for failing to adhere to ethical techniques.

We are able to help you address the issues raised by the penalty and to submit a reconsideration request to Google to get the penalty removed. Find out more about our Google penalty removal service here.

Our Offices

Our headquarters are located in Nottingham city centre and easily accessible via car, public transport, or on foot. Our central location makes us a popular choice for businesses from all over the Nottinghamshire area and the wider East Midlands.

We also have an office in London located a short walk from London Bridge and The Shard, making it easy for us to meet regularly with our London based clients.