Meet the Team
Senior SEO Strategist. Joined Impression in 2016.
I started working at Impression a few months before my graduation, after a short stint in-house with a small recruitment company. I’ve learnt everything I know about SEO while working here, including my discovery of how much I enjoy working with written content and understanding the linguistic aspects of SEO. That interest led to my specialisation in on-page content, which is ultimately how I ended up in my current role.
My day to day work is a mixture of speaking to my clients about their performance and strategies, actively working on content production and optimisation, and supporting both the team that I manage and the wider SEO team. Almost all of my work with clients is centred on their content strategies which applies to both the accounts that I lead as the overall SEO channel owner and those that I support in a specialist capacity. Keyword research, content writing, content optimisation and performance analysis are all regular activities that I undertake for my clients.
Something that I’m really proud of:
I’m proud to have been a part of Impression’s growth journey, seeing the agency have around 2- employees, expanding to where it is now. I am also immensely proud to have worked with some of my clients for a long period of time, watching them grow alongside us, and for the newer opportunities, I’ve had the opportunity to work with fantastic, internationally recognised brands.
Outside of work:
I split my free time between a few different hobbies, like playing tabletop games (Dungeons & Dragons plus a lot of board games), reading (including DC comics, which I adore) and watching sport (mostly F1 and football). I also spend a lot of time with my local church, where I lead a sound & media team.