I’m a Senior Content Specialist in Impression’s SEO team, where I’ve worked since I graduated from the University of Nottingham in 2016. I manage a variety of client accounts and support on a number of others where specialist insights are needed as part of a wider SEO strategy.

While a love of language and writing is at the heart of what I do, my day to day tasks are as varied as the clients I work with. Some of my more regular activities include in-depth content audits, long-term on-page strategies and, of course, plenty of content writing and optimisation. I also help the wider Impression team with templates, training and processes to ensure that our overall on-page content offering is as strong as it can be.

Researching clients and working out what makes their audiences tick is a fundamental skill in my content specialist role. It’s an ever-changing challenge to match those insights to changes in the industry, with the continuing evolution of search and audience expectations, but that’s what keeps things fresh and exciting for me as I work to keep my clients ahead of the curve.

Originally from Sussex, I came to Nottingham as a student and decided to stick around. When I’m not at Impression, I can normally be found working through a stack of comics, reading about things that are either very old or imaginary and playing a concerning number of board games.