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Meet the Team

Petar Jovetic

Customer Experience Director. Joined Impression in July 2015.

My career within SEO started in 2014 where I interned at a Bristol agency called Strategy Digital (now Fat Media). Though I was only there for a short time, the experience proved invaluable in getting me up to speed with the fundamentals of SEO.

I then met Aaron and Tom when I relocated back to the East Midlands in 2015. After a rigorous interview process (something Aaron and I still laugh about today…), I started with Impression in July of that year as a senior SEO executive. This is where my real journey began and where I was fortunate enough to grow as a practitioner alongside Impression’s natural growth. I started by managing my own SEO account roster, working with many local businesses in the East Midlands before growing this to manage more prominent, established brands both nationally and internationally.  I then became Head of SEO in 2018. My role became more strategic and operational at this juncture, facilitating the department’s growth while maintaining a high quality of service and strategy delivery to our client base. As of 2021, I became Customer Experience Director, where I’m now looking to develop our already award-winning SEO approach even further, ensuring it remains competitive amongst other industry-leading agencies.

In terms of my day to day, as the classic agency adage goes, “no two days are the same”. Though that’s certainly still relevant for me, the majority of my time now goes towards realising our SEO department’s growth strategy in line with our commercial targets and future aspirations as a business. This involves constantly evaluating and improving our service offering while ensuring our team has the right skill set and resources required to continue delivering an industry-leading approach to SEO strategy and delivery.

Something that I’m proud of:
Our SEO team because honestly, it kicks so much ass. Right now, it’s the best it ever has been and I’m so proud of what we’ve all collectively achieved to date. The exciting part is, we’re not close to being done. There are still lots of exciting developments around the corner to strengthen our service even further.

Outside of work:
I love listening to music, playing my guitar and writing and learning new songs. I also enjoy hogging the TV to play my PS4, much to my fiance’s dismay. I’m a big fan of the cinema too, and I’m looking forward to getting in there again now lockdown restrictions are easing.

Petar Jovetic has specialist knowledge in SEO and Technical SEO and On Site Content.