Impact of Technical Optimisation
No site is going to be technically perfect and as complexity rises, so too does the propensity for technical issues to arise.
Google’s best practice guidelines list a vast array of potential challenges, some or all of which your website may be a victim of. The inference is to go ahead, fix everything and move forward. The reality, however, is that many technical fixes are time-consuming and resource-intensive, often with marginal gains in organic performance relative to your investment.
Impression’s consultants will strategise an approach to optimisation based on your technical health and organic performance, prioritising the issues that are holding you back and enact change that leads to tangible improvement in performance and deliver real-world ROI.