Your investment into digital PR is an important one. As well as playing an integral role in the development of your backlink profile to support improve search engine rankings and SEO aspirations, digital PR, when done well, is also about communicating the messages that matter most to the audiences that need to hear them.

One of the best ways to retain control of your content and how it is framed is to invest in thought leadership campaigns. This is where we work closely with your team to understand the messages of importance and the spokespeople behind them, pitching guest posts into publications of relevance and quality.

More often than not, we utilise thought leadership as part of the ‘always on’ layer of our strategies, along with newshacking and responding to journalist requests. This is usually accompanied by a series of higher profile, creative campaigns design to achieve mass coverage, while thought leadership as a tactic is much more defined, refined and targeted.

Learn more about our approach to thought leadership below, or get in touch to find out how we can help you.

Our approach to thought leadership campaigns

Our experienced digital PR team all have the skills required to produce, engaging, informative and compelling copy.

With that in mind, our strategies (where appropriate) will always include an element of thought leadership, whether using them solely with the aim to create authority behind the brand and spokesperson, or to really focus on pushing a message into the selected industry.

Other clients may just want to have a strategy focused only on thought leadership, though this is not a sure fire way of generating mass amounts of links and coverage in a short burst, it is a way of really focussing on brand values and core messaging and a way of showcasing expertise.

We can work with you to decide upon topics, target industries and work to really build experts in the press from your company, positioning you as respected and informed industry voices.

Speak to the Impression team

If you’re looking for an agency that can understand your business and facilitate the communication of your core messages to your target audience, you’ve come to the right place! Simply fill in the contact form below to speak to a member of the team.

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