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Thought Leadership Agency

Engage audiences, share your core messages and demonstrate to expertise to improve trust

Building thought leaders or thought leadership marketing is all about positioning your brand and its people as experts in your field. This feeds into a core part of Google’s algorithm, especially when considering E.E.A.T (experience, expertise, authority and trust) Google wants to display the most accurate, trustworthy search results to its users which means making it clear that your business and the people within it are experienced, authoritative and credible – as a specialist thought leadership agency, we can help.

Including thought leaders in your strategy

Leveraging thought leaders as part of your wider marketing strategy will help to drive overall authority behind your brand whilst clearly communicating your core message to a select audience.

Often businesses and the people within them don’t realise how valuable their expertise or people are for press coverage. Working closely with you, we’ll help you identify the experts in your business and how we can collaborate with them to produce engaging, informative and compelling copy and insight.

Thought leaders can contribute to activity including long-form features and insight pieces and though this is not a sure-fire way of generating mass amounts of links and coverage in a short burst, it’s a great opportunity to focus on your brand values and core messaging. In addition, it’ll position your brand as an authority by showcasing its internal experts, so it really is a valuable part of any digital PR strategy.

As a dedicated thought leadership agency, we will help you demonstrate your expertise and talk your target audience through the right platforms, cementing your position as a respected and informed voice within your industry.

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How building thought leaders helps your business

E.E.A.T (experience, expertise, authority and trust) is a core focus of Google’s ranking algorithms.

As such, it is imperative that you showcase the experts within your business, leveraging their insights to drive relevant and quality links back to your site. Building a thought leader allows you to position them as the expert voice within your brand. 

All comments, insight and views coming from your business should be attributed to an expert within, always. From a press point-of-view, this gives journalists someone to reach out to for comment and expertise when in need of insight or opinion, with this bolstering activity and adding more gravitas. You’ll have credible experts within your business but are you leveraging them in the right way? To help you create even more value, we’ll work with you to find who they are and to determine their areas of expertise. 

Having a direct line to thought leaders within the business can help to inform campaign activity to maximise relevance and impact. 

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Thought Leadership and Trade PR

B2B Digital PR activity that is focussed on specific trade verticals can encompass anything from more traditional PR activity, like company updates, new appointment press releases and company growth to more creative campaigns as well.

Largely in the trade press where authority is vital, the use of thought leaders is a pivotal part of the strategy. This is because for the majority of activity we’re dealing with, the content has to be rich in expertise.

The aim of trade PR activity specifically is to land industry-relevant links and placements in target verticals. This could be a vertical associated with the business or one where the business decides it needs more visibility. 

Trade PR can reap real rewards for business-to-business companies placing them and their expertise in front of the key stakeholders of potential partners and customers.

Building Thought Leaders

Our digital PR team works closely with your team.

We are a specialist thought leadership agency. Our team understands the messages of importance and the spokespeople behind them, pitching them into publications of relevance and quality to offer insight and expertise.

More often than not, we’ll utilise thought leadership as ‘always on’ activity within your link acquisition strategy, along with newsjacking and responding to journalist requests. This is usually accompanied by a series of higher profile, creative campaigns designed to achieve mass coverage, while thought leadership as a tactic is much more defined, refined and targeted.

 

Digital PR thought leadership FAQs

Digital PR Case studies

Digital PR strategy delivers 60% uplift in organic traffic for luxury bed retailer

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Digital PR

Industries

Home Improvement, Retail

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Read Full Case Study

Master jeweller unlocks £1m in revenue

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Digital PR, SEO

Industries

Fashion, Luxury & Beauty

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Read Full Case Study

Reactive campaign achieves 180+ links for national card retailer

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Digital PR

Industries

Retail

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Read Full Case Study

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