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Digital Media Solutions Agency

Capture insights that drive innovation with digital media solutions

One size rarely fits all and your data strategy deserves an individual approach. As a media solutions agency, we utilise industry-leading technology and techniques, designed to help your business capture, clean and leverage your earned data effectively

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  • WHITE_EAA_Digital-Agency-of-the-Year-2023

How can media solutions services help your business

Your marketing efforts can be measured accurately with the help of media solutions. As an arm of data science for digital marketing, media solutions can offer a comprehensive tracking setup for in-depth data analysis of campaign performance for a wide range of business needs. With advanced data analytics, you can gain valuable insights into consumer preferences, demographics, and conversion metrics. 

As a result of effective data capturing, you can optimise and gain a deeper insight into your digital data strategies, consumer behaviours and more. In an ever-evolving digital landscape, media solutions can help you make data-driven decisions, improve marketing effectiveness, and stay ahead of the competition.

Our media solutions services

Our digital media solutions service offers comprehensive strategies and innovative tools to help businesses thrive in today’s digital data-led landscape. Find out how we can help your business extract invaluable insights with your data to drive effective decision-making:

Consultancy and implementation of Google Marketing Platform solutions into your digital strategy and advertising practices. We can assist you with onboarding the appropriate Marketing Platform technology stack to meet your growth objectives.

Explore your analytics and data capture strategy to ensure consistency. We offer a full range of MarTech services, providing guidance and third-party support for major platforms that your data strategy relies on.

Understand the missing pieces and improve data collection with proven and cutting-edge approaches to data science.

  • Media Mix Modelling & Incrementality Testing
  • Data warehousing and data ETL (extract, transform, load)
  • Regression modelling and data forecasting
  • Digital customer lifetime value analysis and modelling
  • Attribution modelling
  • BI & dashboards in Google Looker Studio, Power BI and Tableau

Our approach to media solutions and data strategy

All of our media solutions are tailored to the needs of your business, however big or small. Our team is highly capable across a variety of vendor platforms in tagging, analytics and CRM – and can work with first and third-party data.

Through our use of Digital Maturity Frameworks, we’ll look to address the systems challenge rather than just the specific problem. Leverage complex technology and big data solutions to get the most from your data from our analytics and martech experts.

1

Digital maturity audit

Our Digital Maturity Framework allows us to assess the digital maturity of your business, marketing strategy and measurement. Digital maturity is essential in today’s digital age, as it provides you with greater audience insights, wider methods to reach new audiences and can allow you to act faster with better data.

2

MarTech stack audit

Explore your analytics capabilities, such as Google Analytics 4, Adobe Analytics and more, and data capture strategy, such as UTM tagging and enhanced conversion to ensure consistency, accurate attribution and integrations across your business. Work with our media solutions specialists to gain insights into your MarTech capabilities.

3

Data quality audit

Understand what important pieces of data are missing from your analyses and find methods to improve data collection to secure quality datasets whether in web analytics or customer data collection to provide better insights to help you understand the effect of a campaign, deep-dive into the user journey, or inform your strategic decisions

4

Tagging & tech improvement strategy

Having effective tag management solutions is crucial to any digital marketing strategy, especially when paid media is involved. By creating a path to resilient data collection and management through robust tagging policies and MarTech utilisation, you can make the most of acquisition and attribution reports.

5

Data consultancy

Data science for digital marketing acts as a source of truth, but unlocking access to that data can be a challenging task. Once you have that data, it can also be difficult to pull useful insights from that data. Our data consultancy services allow you to answer questions raised by datasets and learn where insights can be found.

6

Enterprise-grade build solutions & testing processes

Build your digital data strategy using techniques, software and tools suitable for large-scale enterprise organisations including the use of (extract, transform, and load) ETL solutions and cloud computing. Ensure the quality and integrability of your enterprise’s technology stacks for larger, complex databases.

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Media solutions awards and industry recognition

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Impression is an official Google Premier Partner agency, we are recognised as an elite business partner by Google. This outlines our proven expertise and knowledge with Google’s suite of software and can utilise it highly effectively to drive performance for businesses.

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Impression is an official Adobe Solutions Partner agency, with exclusive access to Adobe tools, resources, and technical support knowledge. We can help you with strategic data planning, implementing Adobe solutions, and integrating them into your existing analytics infrastructure.

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