Meet the Team

Senior Paid Social Strategist. Joined Impression in March 2021.

Deciding to stick to where I know and to study in my hometown of Nottingham, I studied Media with English at Nottingham Trent University and graduated in 2013. Being a real nerd and never being 5 metres away from a computer, naturally, I found myself drawn towards digital marketing at the start of my career and I haven’t stopped since. Began my professional career at an App start-up company, before transitioning to becoming a Freelance Digital Marketer specialising in paid social marketing. Following this, I progressed from a digital marketing executive to being the head of a digital marketing agency working specifically with clients in the Hospitality sector. Working across a wide range of the many different hospitality businesses, both large and small, from national multi-venues, large-scale national festivals, to small independent family-run restaurants.

At Impression, first thing will be checking in on my emails and having a run-through of all ad accounts to review performance. Optimisations and changes made to campaigns to drive best -performance. Leading on strategy across my paid social accounts and putting into place. Reporting back to clients on performance and next steps. Generally, working with fantastic people!

Something that I’m proud of:
Getting in the top 10 rankings on EA UFC for Xbox.

Outside of work:
You’ll usually find me grinding out on a video game, endlessly scrolling through Reddit, trying to keep awake to watch the latest UFC event (and failing…) or binging Netflix with my cat.