I’m an Executive in Impression’s SEO team, creating compelling content and delivering excellent results for my clients. I started at the agency after my Marketing MSc at The University of Nottingham – prior to this, I studied English Literature at Durham as an undergraduate.

Since joining, I’ve worked on a wide range of different clients from world-renowned video game developers to top UK law firms. Although I love to write first and foremost, I’ve learnt to take a more holistic approach to SEO strategy that encompasses technical, off-page, and content.

Beyond SEO, I’m always keen to get involved in other Impression activities. As well as supporting the development of internal processes and automation within the department, I’ve assisted with the Digital Marketing Academy in partnership with Nottingham Trent University and The University of Nottingham.

As a Nottingham local, I still love helping local businesses out with their SEO despite also working on much larger international clients. My time outside of work is often spent DJing, chilling with the cats, and gaming.