In-Housing Digital Marketing Support

Here at Impression, we work as an extension of your in-house team, helping you to deliver best-in-class digital campaigns. We are well placed to provide you with digital marketing support, in-house team training, interim delivery support and various technology implementations. 

If you’re looking to up-skill your team or invest more in digital marketing, we’re here to help you. We can provide bespoke training for your business, no matter what the size, tailored exactly to your needs.

A fresh approach to in-housing and digital transformation

Impression has worked closely with a number of global brands, embedding specialist knowledge and empowering internal teams to reach challenging growth objectives through digital channels. 

Research from the Data and Marketing Association (DMA) indicates that, despite the perceived benefits of in-housing, less than a third of brands see productivity gains, and only 27% achieve an increase in creativity. So – there’s a lot that can go wrong without specialist advice and knowledge. 

Impression can help your brand throughout your digital transformation, from selecting technologies and staff to begin your digital capabilities, through to providing digital marketing service support and interim cover whilst your team finds its feet. 

We will tailor our approach to your business needs.

Digital strategy 

Work with our leading service specialists and advisors to build an ambitious but achievable digital growth plan, including channel and resource plans. Work with our analytics teams to set and dashboard KPIs, and we’ll work with you to review progress regularly. 

Training and up-skilling

Call on our senior staff for bespoke and group training which can be delivered in-house at your premises or one of our regional offices. Utilise Impression’s own training resources to give your staff the latest in digital marketing knowledge. 

Making sense of your tech

There’s a myriad of technologies available that help you get the most out of digital. Depending on your marketing strategy Impression can help you select the best technologies for your needs. Plug into our tools when appropriate, too! 

Team Recruitment 

Impression has successfully hired our own internal agency roles since 2012, and have used a few recruitment consultancies along the way, too. We’ve built an internal culture fit for the industry and its unique quirks, and are ready to pass on our skills and knowledge to you. Get in touch with us if you’re looking for help with writing CVs, resource planning or digital recruitment. 

Secondments, flexible resourcing and maternity cover  

If you have planned seasonality, unexpected staff challenges or need long term staff cover, we’d like to speak to you. Impression can flex alongside your ongoing staffing needs, bringing with us the power and toolset of an agency.

FAQs

What is digital in-housing?

In-housing means a brand is taking full control of all digital and/or creative direction, moving away from agency support and growing internal teams as a result. In practice, the lines are blurred and actually a hybrid approach is usually best for brands that have this ambition, purchasing consultancy and strategy from external suppliers, and having a blended delivery method of core internal teams and external flexibility. 

What are the pros and cons of in-housing your digital marketing?

Whilst the benefits of in-housing is accessible to some brands, the Data and Marketing Association have noted some difficulty for all brands to get the benefits in-housing should offer. While in some cases in-housing can lead to faster and cheaper delivery, brands have struggled to consistently achieve these results. 

Without specialist “been there done that” knowledge available on tap, risks associated with in-housing include tunnel vision, restricted creativity and also reduced toolset access. 

The hybrid approach to in-housing is one that Impression stands by. Building internal teams for business-as-usual delivery whilst leveraging media and tool owner economies, flexibility, plus experienced digital strategy through the agency relationship.