Ecommerce marketing is incredibly data-driven. You can see exactly how much people spend and how many products they buy, as well as which products they buy and how they get there. You can attribute this to the channels that delivered that traffic and the strategies used to engage that audience.
Ecommerce marketing may seem simple, but in reality it is a complex discipline that’s a challenge to master. When managing a much larger online store, you’re likely to come across technical issues throughout your website as you work to optimise each section and page for search users. It’s very common for ecommerce implementations to allow duplicate content through product pagination – something which can really impact your search visibility.
A few of the brands we’ve helped accelerate digital growth: