Katie Barnard’s posts
12 min read
How to Apply AIDA Model Marketing with Examples
by Katie Barnard
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SEO Executive. Joined Impression in June 2021.
I have worked across many different industries, gaining experience in a variety of roles which made me realise I have not just one interest – but multiple! A couple of years before I joined Impression, I was introduced to SEO and fell in love with the variety of work and ability to work across lots of weird and wonderful businesses. Since then, I gained a year and half worth of experience as an SEO executive at a smaller agency before joining the Impression team!
Each of my days at Impression are different. Some days I’ll be deep diving into keyword research, performing technical audits or problem-solving a particularly demanding SEO challenge and other days I’ll be writing engaging content that entices, converts and ranks well in the SERPs! Ultimately, I worked across several client accounts as a part of their extended marketing team.
Something that I’m proud of:
I worked in Lapland, Finland for 7 weeks as an Elf. I am super proud as I was able to make families Christmas’ extra special and be a part of something incredibly magical whilst working outdoors in -30 degrees!
Outside of work:
I am currently studying a part time MSc in Psychology, so you’ll either find me studying hard, travelling anywhere with lakes and mountains or trying to resist anything with chocolate.
Katie Barnard has specialist knowledge in SEO.
by Katie Barnard
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