I’m a Senior Paid Social Specialist in Impression’s paid media team. This involves designing full-funnel paid advertising campaigns, designing compelling creatives, and digging into data. Digital marketing changes all the time, so I’m passionate about innovation, whether that’s trialling new audience targeting or testing completely new social media advertising platforms.
My career began agency-side, including five years helping to establish a new hospitality-focused digital marketing agency. There, I worked with all kinds of clients from start-ups, to SMEs, and well-known international brands. I love learning new skills and have experience in many disciplines, from email marketing to content and CRM – but I discovered a passion for paid advertising early on and I’ve never looked back!
I joined Impression in October 2019 after taking just under a year out to travel around New Zealand, South-East Asia and Japan. Outside of work, I can usually be found planning my next trips, bingeing TV box sets, and using countryside walks as an excuse to try out a new pub.