Blog

Starting an A/B testing campaign or CRO as a whole strategy can be a daunting prospect especially if you’re already working on traffic acquisition (SEO and PPC etc) as well. You have to choose your software, possibly appoint a CRO agency, or choose to learn as you go along. It’s a lot to think about, […]

Our head of CRO, Rich Chapman, recently partnered with software company VWO (Visual Website Optimizer) to deliver a masterclass on CRO for SaaS businesses. This blog post highlights some of the key points that Rich focused on during the hands-on workshop. If you’d like to learn more and even get involved, you can catch up […]

Your add to cart button is a small detail that can have a large impact on your conversion rate. Whilst perfecting your button isn’t the be-all and end-all of CRO, there are certainly some best practice elements that should be followed when designing your button to make sure it doesn’t get lost in the page […]

How to calculate conversion rate In most analytics softwares including Google Analytics, your website’s ecommerce conversion rate is calculated by the number of transactions divided by the number of sessions.  Therefore, to calculate your conversion rate: Transactions / sessions = conversion rate The key thing to remember here is that it is not based on […]

Starting an A/B testing campaign or CRO as a whole strategy can be a daunting prospect especially if you’re already working on traffic acquisition (SEO and PPC etc) as well. You have to choose your software, possibly appoint a CRO agency, or choose to learn as you go along. It’s a lot to think about, […]