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In this guide, we’ve compiled a list of easy to digest ad format explanations, as well as their benefits and disadvantages to help you better understand what all the words mean. As someone who’s worked on Search campaigns for a long time now, I can well understand that the jargon and terminology of Google & […]

As what can only be described as a pre-christmas treat, Google ads introduced ‘Performance Max’ campaigns to advertisers, a campaign type that ‘allows performance advertisers to access all of their Google Ads inventory from a single campaign’. Put simply, these campaigns allow Google to take on a more ‘hands on’ approach with management, utilising Google’s […]

New year, new paid social updates! With 2022 well underway, it’s important to keep on top of the latest developments in the world of social media, and what it might mean for your business. Read on to discover the top insights you can use to keep your paid social strategy strong in 2022. In this […]

Impression’s Paid Media team first began gaining their Facebook Blueprint Certification in 2018. If you want to know more about Facebook Blueprint, or are interested in taking the exams for yourself – this blog is for you! We answer all the questions you’re likely to have about the certification and share our experience of the […]

In this guide, we’ve compiled a list of easy to digest ad format explanations, as well as their benefits and disadvantages to help you better understand what all the words mean. As someone who’s worked on Search campaigns for a long time now, I can well understand that the jargon and terminology of Google & […]