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Audience targeting in Google Ads allows your company to reach the right audience at the right time. It’s a fundamental part of building an effective PPC strategy and the targeting choices that you make will impact the overall success of your campaigns. In the highly competitive paid search landscape, granular targeting and customisation are two […]

The power of advertising through a recession or period of uncertainty Advertising and marketing are the departments your Financial Director is likely to want to pull back on as soon as cost cutting measures come in to play, but this is against conventional wisdom in many ways. In short, money goes further in a downturn. […]

Congratulations to everyone that picked up an award at last night’s Global Search Awards! We’re over the moon to have been named a winner across two categories. The Global Search Awards recognise and reward the impact that PPC, SEO and Content Marketing has across the globe. The awards celebrate agencies and teams that devise and […]

How can your business maximise performance in what’s going to be a very unique Q4? STOP preparing for Black Friday and the holiday season. Instead, use this year’s peak period as a chance to capture market share and drive first-party data collection.  During a time when consumer spending is dropping like there’s no tomorrow, I’m […]

Audience targeting in Google Ads allows your company to reach the right audience at the right time. It’s a fundamental part of building an effective PPC strategy and the targeting choices that you make will impact the overall success of your campaigns. In the highly competitive paid search landscape, granular targeting and customisation are two […]