Blog

We are delighted to announce that we won two awards last night at the UK Paid Media awards. The UK Paid Media Awards celebrate the expertise, talent, and accomplishments of the paid media industry and how it contributes to the overall success and growth of businesses. The awards attract hundreds of entries from around the […]

How can your business maximise performance in what’s going to be a very unique Q4? STOP preparing for Black Friday and the holiday season. Instead, use this year’s peak period as a chance to capture market share and drive first-party data collection.  During a time when consumer spending is dropping like there’s no tomorrow, I’m […]

Instagram is testing a new full-screen default home feed, to a very mixed response. We’ll be exploring what’s changed, what this means for advertisers and how this reflects TikTok’s growing dominance in the social media landscape. What’s new with Instagram’s home feed test It felt inevitable. Instagram’s continuing on an inexorable shift from a photo […]

Welcome to the latest instalment in Impression’s Paid Social Industry Updates blog, where we discuss the latest social media trends to help you stay ahead of the curve.  Keep reading to discover: Instagram tests a new full-screen feed TikTok launches a new integration with WooCommerce Instagram tests a new stories display Meta announces new ad […]

We are delighted to announce that we won two awards last night at the UK Paid Media awards. The UK Paid Media Awards celebrate the expertise, talent, and accomplishments of the paid media industry and how it contributes to the overall success and growth of businesses. The awards attract hundreds of entries from around the […]