Blog

There’s been a lot of talk about how iOS14 and Apple’s App Tracking Transparency updates will change Paid Social. If you want an introduction to iOS14 please read our blog post How iOS14 Affects Marketers. So far, the conversation has been led by Facebook, particularly how Apple’s changes will affect retargeting audiences and performance measurement. […]

New year, new paid social updates! With 2022 well underway, it’s important to keep on top of the latest developments in the world of social media, and what it might mean for your business. Read on to discover the top insights you can use to keep your paid social strategy strong in 2022. In this […]

Impression’s Paid Media team first began gaining their Facebook Blueprint Certification in 2018. If you want to know more about Facebook Blueprint, or are interested in taking the exams for yourself – this blog is for you! We answer all the questions you’re likely to have about the certification and share our experience of the […]

Welcome to Impression’s new Paid Social blog series, where we discuss the latest industry trends and updates to help you stay ahead of the curve. In this month’s post, we explore: Facebook’s big rebrand Changes to sensitive targeting categories Updates to NewsFeed placements New opportunities for traffic campaigns  Work accounts The traffic light imagery displays […]

There’s been a lot of talk about how iOS14 and Apple’s App Tracking Transparency updates will change Paid Social. If you want an introduction to iOS14 please read our blog post How iOS14 Affects Marketers. So far, the conversation has been led by Facebook, particularly how Apple’s changes will affect retargeting audiences and performance measurement. […]