Blog

New year, new paid social updates! With 2022 well underway, it’s important to keep on top of the latest developments in the world of social media, and what it might mean for your business. Read on to discover the top insights you can use to keep your paid social strategy strong in 2022. In this […]

We are delighted to announce that we won two awards last night at the UK Paid Media awards. The UK Paid Media Awards celebrate the expertise, talent, and accomplishments of the paid media industry and how it contributes to the overall success and growth of businesses. The awards attract hundreds of entries from around the […]

Welcome to the latest instalment in Impression’s Paid Social Industry Updates blog, where we discuss the latest social media trends to help you stay ahead of the curve.  This month saw TikTok introducing a new optimisation feature, Meta renaming its ad automation tools and Pinterest hosting its second annual global advertising summit. Keep reading to […]

Welcome to the latest instalment of Impression’s Paid Social Industry Updates series, where we discuss the latest industry trends and insights to help you stay ahead of the curve.  In this month’s blog post, we explore: The launch of catalog custom audiences on Meta New metric column filters available on Meta The removal of in-stream […]

New year, new paid social updates! With 2022 well underway, it’s important to keep on top of the latest developments in the world of social media, and what it might mean for your business. Read on to discover the top insights you can use to keep your paid social strategy strong in 2022. In this […]