Blog

In the last two years, there have been significant advancements in the world of PPC. We’ve seen Google further develop their machine learning capabilities, AI, and options for automating bidding, ad creation and campaign management. However, with the enforcement of GDPR in the EU and the introduction of Google Analytics 4 and iOS14 worldwide, the […]

Google’s plan to block the use of third-party cookies was originally scheduled for this year before being delayed until the end of 2023. Google has announced a second extension to phase out the use of cookies by the second half of 2024. Following suit of other web browsers such as Firefox and Safari, Google has […]

The power of advertising through a recession or period of uncertainty Advertising and marketing are the departments your Financial Director is likely to want to pull back on as soon as cost cutting measures come in to play, but this is against conventional wisdom in many ways. In short, money goes further in a downturn. […]

When measuring the performance of digital PR, one common go-to metric is the number of links achieved. Brands may see this as the quintessential KPI that must be included in any campaign. However, we will cover why you should consider a variety of metrics when measuring the success of your digital PR campaigns, rather than […]

In the last two years, there have been significant advancements in the world of PPC. We’ve seen Google further develop their machine learning capabilities, AI, and options for automating bidding, ad creation and campaign management. However, with the enforcement of GDPR in the EU and the introduction of Google Analytics 4 and iOS14 worldwide, the […]