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Google has just enhanced and renamed the (beta) Web + App analytics property type to “Google Analytics 4”.  The property type captures data in a slightly different way to Universal Analytics, its predecessor and still the most popular web analytics platform on the market. Some elements of the analytics platform may seem familiar but under […]

There’s been a lot of talk about how iOS14 and Apple’s App Tracking Transparency updates will change Paid Social. If you want an introduction to iOS14 please read our blog post How iOS14 Affects Marketers. So far, the conversation has been led by Facebook, particularly how Apple’s changes will affect retargeting audiences and performance measurement. […]

Anyone who uses Google Tag Manager will agree that preview mode has always been a great tool when adding and debugging tags. That said, it definitely wasn’t perfect… Want to see the previous GTM state after a page load? Nope. Want to debug a mobile site? Good luck. These were the two main headaches that […]

Black Friday is a huge opportunity for ecommerce businesses, this year in particular we expect to see an even bigger increase in online sales due to lockdown restrictions. As we know, in digital marketing, it’s essential to measure as much as possible in order to best understand which channels work for you and help you […]

Google has just enhanced and renamed the (beta) Web + App analytics property type to “Google Analytics 4”.  The property type captures data in a slightly different way to Universal Analytics, its predecessor and still the most popular web analytics platform on the market. Some elements of the analytics platform may seem familiar but under […]