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With Universal Analytics sunsetting on 1st July 2023, marketers now have a deadline to migrate over to Google Analytics 4. Originally announced as App + Web, Google Analytics 4 was quietly released to the public two and a half years ago. As the fourth version of Google Analytics software, it was inevitable that it was […]

In the last two years, there have been significant advancements in the world of PPC. We’ve seen Google further develop their machine learning capabilities, AI, and options for automating bidding, ad creation and campaign management. However, with the enforcement of GDPR in the EU and the introduction of Google Analytics 4 and iOS14 worldwide, the […]

In our latest webinar, we covered the recent announcement and implications of Google’s decision to sunset Universal Analytics in favour of Google Analytics 4 – and how you can prepare for it! This blog captures content from our talk, if you’d prefer to watch a recording of the session, click here. Read on to learn […]

With the sunsetting of Universal Analytics on 1st July 2023, marketers now have a deadline to make the move to Google Analytics 4. But, what’s different with GA4 and should you be concerned about how this will impact your reporting? Google Analytics 4, initially ‘App + Web,’ was released two and a half years ago […]

With Universal Analytics sunsetting on 1st July 2023, marketers now have a deadline to migrate over to Google Analytics 4. Originally announced as App + Web, Google Analytics 4 was quietly released to the public two and a half years ago. As the fourth version of Google Analytics software, it was inevitable that it was […]