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Black Friday is one of those key dates that every PR and marketer worth their salt will be prepared for well in advance of the actual date. So, truth be told, if you haven’t started thinking about your own digital PR strategy for Black Friday 2020, you’re on the back foot. But given the pace […]

This year’s peak selling season is upon us! Impression’s experts have shared actionable tips and tactics to help you prepare for the biggest ecommerce events of the year. Learn which campaign techniques will help you to stand out from the crowd during this year’s retail selling season. Want your own copy? Download your PDF here. […]

In our recent Black Friday webinar, two experts from Impression assessed the current state of the ecommerce market. They shared some of the key trends that they believe will shape Black Friday 2021, giving their recommendations as to how you should prepare for this year’s retail selling season.  Whilst Black Friday isn’t likely to be […]

Black Friday is a huge opportunity for ecommerce businesses, this year in particular we expect to see an even bigger increase in online sales due to lockdown restrictions. As we know, in digital marketing, it’s essential to measure as much as possible in order to best understand which channels work for you and help you […]

Black Friday is one of those key dates that every PR and marketer worth their salt will be prepared for well in advance of the actual date. So, truth be told, if you haven’t started thinking about your own digital PR strategy for Black Friday 2020, you’re on the back foot. But given the pace […]