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In the most recent episode of RankUp, our SEO podcast, hosts Ben and Edd interview senior SEO strategist Ian Humphreys. The 10th episode in the series focuses on Ian’s area of expertise – site migrations. The podcast was a topical session, making the most of Ian’s specialist knowledge and giving him the opportunity to share […]

The robots.txt file is a core tool in any technical SEO’s arsenal. Auditing it is paramount in any standard technical SEO review due to the hard-line nature that typically comes with the file. Unlike other SEO components, directives within the file are usually more respected (for search engines, anyway) as opposed to just being hints […]

BrightonSEO has come and gone once more with one of its best sets of talks yet. It was the second online-only conference due to the COVID-19 pandemic and a group of the Impression team attended a variety of talks. We discussed the ones we watched and what we learnt from them. About brightonSEO BrightonSEO is […]

Earlier this year, Google introduced Core Web Vitals, a new metric combining existing UX signals to provide an overall view of the experience to users for any page on the web.  Crucially – for SEOs at least – the impact of Core Web Vitals on ranking position isn’t due to come into effect until 2021, […]

In the most recent episode of RankUp, our SEO podcast, hosts Ben and Edd interview senior SEO strategist Ian Humphreys. The 10th episode in the series focuses on Ian’s area of expertise – site migrations. The podcast was a topical session, making the most of Ian’s specialist knowledge and giving him the opportunity to share […]