Blog

Another year and another Brighton SEO packed with useful tips, from top level essentials perfect for beginners to mind-blowing insights and hacks for those with more experience in the industry. The Impression digital PR team watched all the talks they deemed relevant to our industry and have gathered their top tips from the conference this […]

In our recent Black Friday webinar, two experts from Impression assessed the current state of the ecommerce market. They shared some of the key trends that they believe will shape Black Friday 2021, giving their recommendations as to how you should prepare for this year’s retail selling season.  Whilst Black Friday isn’t likely to be […]

We’re pleased to welcome head of digital strategy George Gangar, previously senior digital strategy manager at Merkle, to Impression. George will focus on the growth of Impression’s strategy department, applying his wealth of expertise and experience to solving complex problems and offering strategic support to our growing multi-channel client base.  As the online space becomes […]

AIDA marketing can be applied to help businesses really understand their customer journey, whether that be online or offline. The traditional AIDA marketing model has been adapted across the past three centuries and can be used to help understand and guide future digital marketing strategies. What is AIDA Model Marketing? AIDA model marketing, also known […]

Another year and another Brighton SEO packed with useful tips, from top level essentials perfect for beginners to mind-blowing insights and hacks for those with more experience in the industry. The Impression digital PR team watched all the talks they deemed relevant to our industry and have gathered their top tips from the conference this […]