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Beginners' Guides

Digital marketing is always evolving, with new technologies and techniques leading to new opportunities for businesses to grow online.

Getting started in digital marketing can be daunting. With so much information around, how do you know where to start, and what will help your business grow the most?

Impression is a multi-award winning team of digital marketers who share their tips and advice for topics including SEO, PPC, PR, conversion rate optimisation, social media, web design, digital strategy and much more.

You’ll find our ‘beginners’ guides’ here, all providing beginner level introductions and tips for you. Whether you’re just starting in your digital career, you’re looking to learn more about digital techniques as part of a broader marketing role, or you’re a business owner who wants a better understanding of the online opportunities available, you’ll find just what you need here!

You can also contact our expert team for advice and to discuss your own digital strategy; email hello@impression.co.uk today or follow us on LinkedIn for more updates and insights.

Getting Started with TikTok Ads
Amy Stamper

Getting Started with TikTok Ads

An Introduction To The Google Marketing Platform
Paige Lambert

An Introduction To The Google Marketing Platform

Beginners guide to the PPC Auction
Jamie Irwin

Beginners guide to the PPC Auction

Schema Markup: A Beginner’s Guide
Helen Freeman

Schema Markup: A Beginner’s Guide

A Beginners Guide To Audiences
Paige Lambert

A Beginners Guide To Audiences

The beginner’s guide to SEO
Ben Garry

The beginner’s guide to SEO

A Beginners Guide To Facebook Ads
Charlie Byrne

A Beginners Guide To Facebook Ads

A Beginners’ Guide to Status Codes
Olivia-Mae Foong

A Beginners’ Guide to Status Codes

Duplicate Content Check: A Beginners’ Guide
Georgie Kemp

Duplicate Content Check: A Beginners’ Guide

The Beginners’ Guide: Digital Marketing Glossary
Olivia-Mae Foong

The Beginners’ Guide: Digital Marketing Glossary

How to Pitch An Article: A Beginners’ Guide
Hugo Whittaker

How to Pitch An Article: A Beginners’ Guide

Beginner’s Guide to Writing Title Tags & Meta Descriptions

Beginner’s Guide to Writing Title Tags & Meta Descriptions

How To Get Into Digital Marketing (Part 2): The Skills Needed
Olivia-Mae Foong

How To Get Into Digital Marketing (Part 2): The Skills Needed

A Beginner’s Guide to Site Speed: Did I Buffer?

A Beginner’s Guide to Site Speed: Did I Buffer?

How to Submit a Sitemap: A Beginners’ Guide
Georgie Kemp

How to Submit a Sitemap: A Beginners’ Guide

How To Get Into Digital Marketing (Part 1): The Experience Needed
Olivia-Mae Foong

How To Get Into Digital Marketing (Part 1): The Experience Needed

Keyword Research For Beginners
Hugo Whittaker

Keyword Research For Beginners

The Local SEO Checklist: A Beginner’s Guide
Hugo Whittaker

The Local SEO Checklist: A Beginner’s Guide

A Beginner’s Guide To Mobile Optimisation

A Beginner’s Guide To Mobile Optimisation

A Beginner’s Guide To Writing Content For Your Website
Olivia-Mae Foong

A Beginner’s Guide To Writing Content For Your Website

How to Turn your Dream Travel Blog into a Reality

How to Turn your Dream Travel Blog into a Reality

Your Digital Opportunity: Insights for Marketers and Business Owners
Laura Hampton

Your Digital Opportunity: Insights for Marketers and Business Owners

How to Land a Graduate Job in a Digital Marketing Agency
Georgie Kemp

How to Land a Graduate Job in a Digital Marketing Agency

A Beginner’s Guide to Google Analytics
Sean Burton

A Beginner’s Guide to Google Analytics

How to get a job in digital marketing in 2018
Quentin Smith

How to get a job in digital marketing in 2018

A Beginner’s Guide to PPC
Helen Freeman

A Beginner’s Guide to PPC

A Beginner’s Guide to Digital PR
Rebecca Tee

A Beginner’s Guide to Digital PR

The beginner’s guide to CRO
Ben Garry

The beginner’s guide to CRO

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