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Wondering how to advertise your business on TikTok? Impression gained early access to the TikTok Ads beta, and we’ve put it to good use! Now that we’ve racked up considerable experience running campaigns we’re really excited to share our beginner’s guide to TikTok advertising. In this blog post, you’ll discover how to tell if TikTok […]

In this guide, we’ve compiled a list of easy to digest ad format explanations, as well as their benefits and disadvantages to help you better understand what all the words mean. As someone who’s worked on Search campaigns for a long time now, I can well understand that the jargon and terminology of Google & […]

With many different digital marketing disciplines, it can be hard to keep up with all of the buzzwords and terminology. To help you, we’ve put together a digital marketing glossary of some of the most commonly used industry terms.  Whether you’ve just started out in your career, or want to gain a better understanding of […]

As our paid search clients grow in media spend, we encourage them to migrate away from in-platform optimisation and explore the powerful features available from SA360. This can be a steep learning curve for any PPC professional, and something I experienced a couple of years ago. To share my knowledge, I’ve put together an extensive […]

Wondering how to advertise your business on TikTok? Impression gained early access to the TikTok Ads beta, and we’ve put it to good use! Now that we’ve racked up considerable experience running campaigns we’re really excited to share our beginner’s guide to TikTok advertising. In this blog post, you’ll discover how to tell if TikTok […]