Growing a business without a digital marketing strategy is like jumping out of a plane without a parachute – it’s just not going to work.
But knowing where to apply marketing budget and efforts can be a challenge. Much like identifying the best parachute to get you safely to the ground, marketers need to review the range of options available to choose those which are most likely to help them achieve their goals, within the framework of how their business works, who they’re trying to speak to and the position of their marketplace.
We were delighted to host a workshop where our digital marketing professionals shared their tips and advice for businesses investing in digital marketing and looking for the next way to sculpt their strategies for maximum effect. You’ll find the slides from our speakers here.
For more bespoke advice to help your business supercharge its digital marketing strategies, get in touch with our team today.
The latest updates affecting search marketing
Pete Jovetic opened the event with a summary of those things affecting digital marketers today:
SEO best practice for growing online businesses
Sean Burton, SEO Strategist at Impression, took to the stage to share his tips for businesses across the SEO journey. For those just starting out, basic tips and advice for SEO foundations provided essential first steps, while more advanced marketers will have been able to review their own foundations and start thinking about more complex ways to boost their search visibility:
Getting more bang for your buck in PPC advertising
Lauren Capon, Senior PPC Executive at Impression, talked our audience through the huge opportunity, and many nuances, of paid advertising online. In a digital landscape where ‘pay to play’ seems ever more prevalent, the range of ways to broaden your reach through intelligent paid marketing is growing:
Growing revenue through conversion rate optimisation (CRO)
Our final speaker was Edd Wilson, SEO Strategist and CRO Specialist at Impression. Getting traffic to your site is only the first step, and as advanced marketers will know, it’s converting that traffic that can be the biggest challenge – especially in more competitive markets:
A huge thanks to everyone who attended. Look out for more events from Impression, coming soon.