Twitter thrives on new, fresh content which lives for just a moment within the fast updating news feeds of its users. Only the savviest paid social advertisers are successful here; let us help you amplify your message, attract new audiences and make more of your Twitter interactions.

With over 330 million global users, there are plenty of opportunities for businesses to communicate with their customers and advertise their brand at the same time.

Promoting tweets with Twitter Ads help to help build brand awareness, increase engagement and drive traffic to your website. We find it great for brand amplification, but Twitter Ads also drive revenue – 41% of Twitter users are likely to purchase a product after exposure to an ad.

Twitter advertising options

Twitter’s native advertising platform provides advertisers with a number of options including, but not limited to:

Increase Awareness and Engagement

If you're looking to grow your followers and build brand awareness, you may decide that Twitter's top of funnel campaigns are best for you.

Your handle or content will appear in your target audience's home feed and notifications to encourage them to take notice.

You can optimise for actions like Awareness, Followers, Tweet Engagement, and Video Views.

Action Driven Campaigns

Twitter's ads can be a lot more action-driven, too. You can create ads with the aim of driving website clicks or conversions, using Twitter's conversion tracking pixel to track subsequent actions, such as a download or sign up.

We can advise if you are better to optimise for Website Clicks, Conversions, App Installs or App re-engagements.

Which businesses benefit from Twitter ads?

Twitter has the potential to work really well for both B2B and B2C businesses.

It’s a fast-paced paid media platform, so it’s important to get your messaging right to ensure you reach people and catch their attention.

Having a clear call to action is the best way to deliver a measurable return on investment through Twitter, and you’ll need to have a strong profile prior to starting to ensure potential followers trust your brand.

Interested in Twitter advertising?

We’d love to discuss any of the services above with you.

Get a better return on your investment in Twitter advertising by allowing our expert paid social team to design and manage campaigns. We'll work closely with you to understand who you're trying to reach and what you want to say. Get in touch today to discuss your specific requirements.

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Twitter Advertising