Twitter advertising options
Twitter’s native advertising platform provides advertisers with a number of options including, but not limited to:
Increase Awareness and
If you’re looking to grow your followers and build brand awareness, you may decide that Twitter’s top of funnel campaigns are best for you.
Your handle or content will appear in your target audience’s home feed and notifications to encourage them to take notice.
You can optimise for actions like Awareness, Followers, Tweet Engagement, and Video Views.
Action Driven
Twitter’s ads can be a lot more action-driven, too. You can create ads with the aim of driving website clicks or conversions, using Twitter’s conversion tracking pixel to track subsequent actions, such as a download or sign up.
We can advise if you are better to optimise for Website Clicks, Conversions, App Installs or App re-engagements.
