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LinkedIn advertising agency

Reach your audience through the world’s largest professional social network

LinkedIn is the largest global community of professionals, featuring an advertising platform with advanced targeting capabilities to help your business engage and convert key decision makers.

How LinkedIn advertising services help your business

LinkedIn offers an unparalleled opportunity for B2B advertisers to target decision-makers. LinkedIn members use the platform with a purpose – whether that’s to connect with peers, seek new opportunities, or consume content that’s relevant to their field.

Unlock advanced targeting capabilities and complement persuasive ad copy with scroll-stopping creative to attract new prospects, generate qualified leads and convert interest into action.

LinkedIn advertising can also be leveraged for B2C advertisers. Members’ professional lives may influence their personal purchasing behaviours, or help you to discern their relative income to reach your ideal customer.

Our approach to LinkedIn Advertising

With LinkedIn’s audiences holding twice the buying power of the average online consumer, you’re marketing to a qualified audience that is more likely to act on new opportunities.

We use LinkedIn’s acutely detailed advanced audience capabilities to target demographics and businesses, whether it’s location, business size, job role or specific company name. We can layer this with additional data to supercharge your LinkedIn paid advertising campaigns:

Interest Targeting

Target audiences interested in everything from artificial intelligence to client experience (supported by Bing data)

Audience Expansion

Use LinkedIn’s advanced algorithms to find audiences similar to your core customers

Matched Targeting

Leverage valuable first-party data from your website or CRM to connect with existing prospects and customers, for example:

  • Company Targeting – Reach your target companies and key decision-makers through account-based targeting campaigns.
  • Contact Targeting – By connecting to your CRM or securely uploading a list of your contact IDs, it’s possible to market directly to prospects and known contacts.
  • Retargeting – Market unique content to your segmented audiences based on actions they have taken on your website.

LinkedIn Advertising FAQs

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