pinterest social media advertising

Pinterest is a platform where users go when they are ready to discover new ideas, plan and make purchases.

Paid advertising can increase brand awareness by connecting early with users in the consumer journey. 

Pinterest is not just great for brand awareness – 55% of people use the platform with intent to make a purchase. Paid ads can turn consideration into action by targeting users when they are making a purchasing decision. 

Pinterest offers some of the most highly detailed Interest targeting options out there. You can also layer this with Keywords targeting. Most searches on Pinterest are unbranded so this is a chance to drive valuable traffic with lower competition compared to PPC.

Combine this with Pinterest’s fast-improving ad system, now offering targeting options and creative capabilities to rival Facebook, and you have a great opportunity to drive ROI.

Get in touch to find out more about how we can help you.

What kinds of businesses benefit from Pinterest advertising?

We’ve trialled Pinterest advertising for a wide range of clients – and have found the most success for ecommerce businesses with B2C campaigns.

Brands who can tap into Home, Beauty, Food and Fashion interests perform particularly well. 

That’s not to say it’s just those verticals which have a place on the Pinterest – we will happily advise if there’s a potential opportunity here for your business.

Usage of the platform tends to spike around seasonal trends but also peaks according to individual life events such as getting engaged. If this matches trends in your business, then Pinterest advertising could form part of your paid media strategy.

Find out how Pinterest advertising could work for your business.

We’d love to discuss any of the services above with you.

We specialise in helping ecommerce businesses to achieve their goals.
We’d love to discuss our Pinterest Advertising service with you. Get in touch to find out how we can help.