Pinterest is a platform where users go when they are ready to discover new ideas, plan and make purchases.
Paid advertising can increase brand awareness by connecting early with users in the consumer journey.
Pinterest is not just great for brand awareness – 55% of people use the platform with intent to make a purchase. Paid ads can turn consideration into action by targeting users when they are making a purchasing decision.
Pinterest offers some of the most highly detailed Interest targeting options out there. You can also layer this with Keywords targeting. Most searches on Pinterest are unbranded so this is a chance to drive valuable traffic with lower competition compared to PPC.
Combine this with Pinterest’s fast-improving ad system, now offering targeting options and creative capabilities to rival Facebook, and you have a great opportunity to drive ROI.