Pinterest is not just great for brand awareness – 55% of people use the platform with intent to make a purchase. Paid ads can turn consideration into action by targeting users when they are making a purchasing decision.
Pinterest offers some of the most highly detailed Interest targeting options out there. You can also layer this with Keywords targeting. Most searches on Pinterest are unbranded so this is a chance to drive valuable traffic with lower competition compared to PPC.
Combine this with Pinterest’s fast-improving ad system, now offering targeting options and creative capabilities to rival Facebook, and you have a great opportunity to drive ROI.
We’ve trialled Pinterest advertising for a wide range of clients – and have found the most success for ecommerce businesses with B2C campaigns.
Brands who can tap into Home, Beauty, Food and Fashion interests perform particularly well.
That’s not to say it’s just those verticals which have a place on the Pinterest – we will happily advise if there’s a potential opportunity here for your business.
Usage of the platform tends to spike around seasonal trends but also peaks according to individual life events such as getting engaged. If this matches trends in your business, then Pinterest advertising could form part of your paid media strategy.
We’d love to discuss any of the services above with you.
We specialise in helping ecommerce businesses to achieve their goals.
We’d love to discuss our Pinterest Advertising service with you. Get in touch to find out how we can help.