What kinds of businesses benefit from Pinterest advertising?
We’ve trialled Pinterest advertising for a wide range of clients – and have found the most success for ecommerce businesses with B2C campaigns. Brands that can tap into Home, Beauty, Food and Fashion interests perform particularly well.
That’s not to say it’s just those verticals that have a place on Pinterest – we will happily advise if there’s a potential opportunity here for your business. Usage of the platform tends to spike around seasonal trends but also peaks according to individual life events such as getting engaged. If this matches trends in your business, then Pinterest advertising could form part of your paid media strategy.