Facebook Advertising Services
Facebook offers a wide range of services to advertisers via its Facebook Ads platform including, but not necessarily limited to:
Outbound
Facebook’s ad network is by far the most developed of the social media advertising platforms. The average cost per click is often cheaper than paid search, yet the targeting options can be much more advanced. This makes Facebook advertising ideal for discovering new markets – test a range of variables to find the ones which work.
The quantity and quality of data Facebook holds about its users is enough to get any marketer excited. Combine this with the ability to geographically target for some incredibly cost-effective campaigns.
Audience
The people most likely to buy from you in the future are often those who are most similar to people who bought from you in the past.
Through audience mirroring, we are able to identify similar audiences to your existing customers and market to them with targeted Facebook adverts.
Using Meta’s targeting pixel provides even greater opportunities by enabling your adverts to target people based on what pages of your website they have viewed or how recently they have purchased from you.
If someone has put a product into their basket, for example, we can send adverts to them within Facebook to show them that product and encourage them to return to complete their purchase.
Integrated
Facebook advertising works really well as an accompaniment to other techniques. When your target audience is exposed to your brand across platforms, they are more likely to engage with you.
You might choose to send out targeted ads to people you’ve initially attracted through SEO, or to run Lead Generation ads to expand your email marketing lists. Get in touch to find out more.
