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Instagram Advertising

Achieve great results with visual advertising on Instagram

If you want to reach out to individuals at scale with creative campaigns then Instagram advertising is for you.

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Instagram Advertising

Instagram is one of the fastest-growing social media networks, where users tend to pay attention to more brands compared to any other social network.

Instagram is owned by Meta, who also owns Facebook – with that comes powerful audience targeting. Increase your reach with outbound campaigns, or maximise your own data – convert one-off website visitors into repeat customers by targeting them with Dynamic Product Ads.

For full details on Instagram’s paid advertising features, check out our Facebook advertising service.

Impression is proud to be recognised as a qualified member within The Meta Business Partner Programme. Meta provides this badge to companies to recognise that badge holders are qualified for specialist service capabilities within their programme.


Instagram ads

Integrated Instagram Advertising Campaigns

Instagram ads are effective when run alone, and perform even better when combined with other paid social or digital channels. Whether you choose to work with us for all of your digital marketing, or just for one area, we’ll identify cross-platform opportunities wherever we can.

Creating multiple touchpoints across platforms will guide customers down the sales funnel – you may choose to run Instagram Ads to build an audience, and then convert that audience with campaigns on Google Ads. Or why not use Instagram Story ads to showcase a different side of your brand to people who’ve engaged your LinkedIn ads?


The benefits

Which businesses benefit from Instagram advertising?

With Instagram’s broad user base, ads offer value for many businesses. ‘Instagrammable’ B2C brands perform well – and strong visual content is a must if you want to drive real results.

From B2C consumer goods to B2B services, many industries see the best click-through rates from Instagram compared to any other platform.

If your product or service is very niche, Instagram advertising should still be considered for remarketing as part of your paid media strategy.

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