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Blog

Tips, advice, guides, opinions and updates from award winning digital agency Impression.

7 min read

February 2024 Google algorithm and search industry updates

by Suzannah Page + Emma Robinson

8 min read

New spaces to drive awareness for DTC brands and retailers

by Harriet Howarth

6 min read

Managing affiliate partnerships through your Digital PR strategy

by Damian Summers

11 min read

What’s new in Paid Media: February 2024 industry updates

by Jakub Budzioch + Radhika Mistry + Jacob Shaw

4 min read

Boosting Paid Media efficiency through UX Design

by Yussuf Aamer

3 min read

How to use data to empower Digital PR strategies

by Romina Di Vito

7 min read

January 2024 Google algorithm and search industry updates

by Emma Robinson + Suzannah Page

6 min read

Leveraging UGC in 2024: Trends, insights and examples

by Amy Smallman

7 min read

Impression Picks – Digital marketing roundup for February 2024

by Claire Elsworth + Michael Weir + Cagla Caltili

1 min read

Impression shortlisted for Performance Agency of the Year for Campaign’s UK Agency of the Year Awards

by Matthew Ahern

2 min read

Meta tags in SEO: What they are and how to use them

by Suzannah Page

15 min read

A beginners’ guide to Incrementality Testing and Media Mix Modelling

by Jake Piekarski

16 min read

How to measure and improve page speed

by Luke Davis

3 min read

Improve your email marketing by becoming a BIMI Verified Sender

by Aaron Dicks

3 min read

Demystifying customer RFM segmentation and analysis

by Aaron Dicks

6 min read

What’s new in PPC: January 2024 industry updates

by Zoe Crosby + Eduardo Gama

2 min read

The crucial role of brand personalities and values in Digital PR

by Damian Summers

8 min read

Impression Picks – Digital marketing roundup for January 2024

by Joe Norton + Rebecca Edwards

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