Queensmith needed a solid SEO strategy to help them remain visible during the lockdown period and to ensure they were in as strong a position as possible when restrictions eased.
Our strategy set out to:
- Identify and rank for a variety of commercially focused product search queries so that Queensmith was not heavily reliant on search terms that had seen reduced demand due to COVID. To achieve this, we expanded the site architecture to include new landing pages targeted to more specific product queries
- Become visible to consumers searching for Queensmith related products outside of the hyper local Hatton Garden area by nurturing its Google My Business page and implementing changes to on-page optimisation and link building
- Become the industry thought leader on the lab grown diamond product by creating informative content that educates the reader on the benefits of purchasing a lab grown diamond