The Challenge
Based in the competitive engagement ring hot spot in London, Hatton Garden jewellers, Queensmith was hit severely by the pandemic when their stores were forced to close.
COVID-19 impacted their ability to fulfil orders and they had to quickly adapt to consulting online, something they had never done before. Queensmith doubled down on SEO activity to recoup any losses as the UK went into lockdown.
Our specific objectives were to: