SEO training is a great way to empower yourself and your colleagues to better understand, improve and grow your search engine visibility.
As SEO experts with decades of experience between us, the team at Impression regularly provides SEO training. This training is available to our existing clients and to new customers, whether you’re seeing an ongoing relationship, or simply want a one-off training session.
Our courses in search engine optimisation (SEO) are perfect for anyone interested in improving their ability to grow their inbound search engine traffic. SEO is still seen by many as a “dark art” of internet marketing, and in 2018 that certainly doesn’t have to be the case.
Effective SEO is a balance between great technical site architecture, effective on-page content, and great promotion. Our courses focus mainly around some of the most accessible components of this – producing and promoting great content. As all websites are different, we’d recommend tackling the technical aspects of your website build through either a bespoke audit from Impression’s technical SEO team, or through bespoke small group training.
Google and Bing have always looked to promote the best results to users, and more recently this has been based on matching intent as well as simply keywords. As a result, content on your website needs to be crafted carefully to answer a variety of users search intents.
Content and website promotion has also evolved further in recent years. For some time, Google hasn’t been looking for just quality or quantity of inbound links to your pages. Intent, brand building and still some select, quality link building is now what’s required to promote a website well. In the courses below, we cover a variety of link building methods.
Our team of digital experts have years of experience delivering measurable SEO success to our clients. We achieve this success through a combination of on-page and off-page techniques.
One client, a Legal 500 ranked law firm, achieved a 112% increase in sales over 12 months after we implemented an off-page strategy to build up the authority of their newly-migrated site.
For another client, a B2B ecommerce brand, we employed a comprehensive on-page strategy that now sees them rank first for 18 key terms, and on the first page for another 150. The business’s revenue has increased by 1127% since we started working with them.
Our success in SEO has created opportunities to work with a wide range of clients, and even led to one of our account managers speaking on stage at Brighton SEO in 2016. If you want to see more about how we do things, you can find our latest thought on our company blog.
We will take the time to understand what you and your business need to know to get the most out of your SEO training. We can show you specifically where you and your business can improve, then introduce a practical strategy for how to implement those improvements.
Our training sessions are bespoke, encompassing anything from SEO fundamentals, which is perfect for people just getting to grips with digital marketing, to the intricacies of SEO that can help experienced SEO professionals and marketing managers to improve.
A typical session would last half a day or a full day, depending on the size of the audience and the aims of the training. When you book, we’ll ask you to complete a short questionnaire which helps us better understand your current level of understand and what you’re trying to achieve. This enables us to tailor the training to you.
You can find out more and book your SEO training with us; simply fill in the form below and a member of our team will get back to you.