Reporting and post-launch performance
It’s normal for rankings to fluctuate in the weeks following a site migration.
Our process is designed to mitigate any negative effects but some changes are unavoidable during the period in which Google is crawling and indexing your new pages. This period of fluctuation is why it’s crucial for a site migration project to involve performance reporting for at least a month after the changes, although it can take as long as 3 months for everything to return to normal following a big site migration.
Before the migration, we will start tracking a list of business-critical keywords so that we can see daily rankings following the launch. Our reports will also incorporate data from Google Analytics and Search Console to show you a complete picture of the migration’s effects over time.