Search engine optimisation (SEO) is an essential marketing channel for any business that seeks to reach an online audience. Get it right and you can expect more traffic and more leads – which means more sales and more money into your business.
Improving your visibility in search engines like Google and Bing can have a real impact on your business’ bottom line. But while all good marketers understand the power of search marketing, not all have the resource, the experience or simply the time to invest in it.
SEO is an evolving discipline that requires an experienced, expert search marketer to deliver results that last – and in today’s multi-channel world, more and more big businesses are turning to SEO agencies for that specialised offering.
Whether yours is a company seeking local recognition, targeting a national audience or even building a brand overseas, we can help. Get in touch today; we’d love to discuss what we can do for you.
SEO is often referred to as a science, sometimes as an art. In reality, it’s a combination of both, where success is driven by good data and a creative approach. Our approach is very much rooted in our value of providing ethical SEO that delivers long term, tangible results.
Of course, SEO must align with your business strategy if you want it to deliver a return on your investment. We believe that the input should reflect the output you want to achieve, and that’s why we invest our time in understanding your business before all else. We research and analyse your business, your audience and your industry so we can better serve your needs.
If your website doesn’t work well or deliver a positive user experience, Google will be reluctant to include it in its search results. Our expertise in web development as well as SEO means we are able to comprehensively audit your site from a technical perspective, ensuring everything works as it should and advising on where improvements needs to be made and could be made in future.
If your website isn’t relevant to the search query – or more specifically, if Google doesn’t recognise its relevance – it won’t rank. We review your existing content, ensuring that each page has a clear purpose and that your site displays your expertise across your full range of products and services, and support you in the creation of new content to capture the attention of your target audience.
It’s one thing to have great content on your site but if no one recognises how great it is, Google will have a hard time recognising it too. Our team comprises SEO, PR and content marketing experts, putting us in a position of real strength when it comes to promoting your website online. We help you get your brand in front of your target audience and build your site’s authority.
Your business growth is important and you want to be sure the agency you choose to support that growth is going to deliver the results you deserve.
We recognise that we might not be the only agency on your shortlist. But we believe we should be!
Here are some of the great reviews left by our SEO clients to tell you a bit more about why they choose us (and why you should too!):
Aaron is solutions orientated, adaptable and highly capable. The team at Impression reflects these qualities; James, Laura, Rob, Lauren and the others are specialists at what they do. They understand the latest developments in digital. As a client, I benefit from direct access to them, which I consider vital to the success of my outsourced projects. For Impression this is a standard, but not something agencies normally willingly offer, not the usual kind anyway!
Shashi Kapoor, Harvey Water Softeners
I have had nothing but awesome service, exceptional product understanding and fantastic set of results from working with Impression.
Alastair Campbell, Company Check
So far I’ve been very impressed with Impression. They are down to earth, don’t speak in techy language and most importantly are getting results.
Marie Dancer, Richard Nelson LLP
We work with clients across the UK and beyond to provide digital marketing services which positively impact their bottom lines. Business of all kinds grow with us, from ecommerce to travel, manufacturing to food. You can see more reviews from our clients over on Reviews.co.uk.
Simply fill in the form below and a member of our team will get back to you as soon as possible to talk through what you need and how we can help. Alternatively, give us a call using the number at the top of the page. We look forward to hearing from you!
Our team of SEO experts regularly blog about SEO, including algorithm updates, new tools and techniques and things to look out for on your own website.
If you have the resource in-house to undertake your SEO and are simply looking for some guidance, we can also help you. We can deliver SEO training either here at our Nottingham city centre office, or we may be able to come to you. Our training is typically delivered in conjunction with a strategic review, where we’ll conduct an audit of your site and use that to inform a strategy which will be laid out for you in a report format. Our training sessions then teach you how to implement that strategy.
We refer to SEO as a creative science. We believe in the power of data to inform and guide strategies, ensuring everything we do improves the user experience on your site and moves to further in the direction of your goals.
We invest in a range of industry leading tools which enable us to analyse your website and user data in much greater detail than many of our competitors. These tools include the full suite of Moz analysis tools, OnPage.org, AHREFs, Screaming Frog, Gorkana, Raven, SEMRush and lots more.
As well as these existing tools, we’re in the unique position of having our own dedicated developer working on building our own internal tools, making our work more efficient and meaning we can spend more time getting you the results you deserve.
Google is always refining its ranking rules, or algorithms, to help it better understand all of the websites it ranks.
Big algorithm updates tend to be widely talked about – including the Panda update, which relates to content quality, the Penguin update, which relates to inbound links, and many more – stay up to date with Google’s updates over on our blog.
In extreme cases, particularly if you have invested in an SEO strategy which uses non-ethical techniques (either knowingly or not), websites can be penalised by Google for failing to adhere to ethical techniques.
We are able to help you address the issues raised by the penalty and to submit a reconsideration request to Google to get the penalty removed. Find out more about our Google penalty removal service here.