Unfortunately, Google and other search engines haven’t yet fully caught up with the trend towards JavaScript applications, as processing these requires a significantly larger amount of resource and extra steps to successfully render on-page JavaScript elements.
This means that standard search engine rendering technologies don’t actually see your website for what it is the majority of the time. Furthermore, the added steps required for Google to interpret these pages can add days – if not weeks – to the indexing process, leading to sluggish uptake of your site.
Although there are a few off-the-shelf solutions for server-side rendering, not all are created equally and as such, your mileage may vary depending on your implementation. Beyond that, as many headless setups and SPA / web applications are bespoke, you’re likely missing some obvious SEO fundamentals that can have a big impact on visibility.
It might sound like an insurmountable task, but well-executed JS functions carry huge user benefits and allow for complex features a static webpage simply cannot. Instead of shying away from the world of JavaScript, we’re here to make your ambitions a reality.
