Online shopping has always been a popular activity but the pandemic has accelerated the shift to digital, introducing new behaviours and consumer trends.
The way that people shop has fundamentally changed and as more have become comfortable with the process of shopping online, their demands and expectations have increased. Ecommerce marketers are having to do more to not only capture their customers’ attention but also to foster relationships in order to increase loyalty.
If you’re looking to grow your ecommerce business in 2022, you’ll need to pay close attention to the digital landscape as consumers’ shopping habits continue to evolve and new trends emerge. It’s more important than ever to be creative and innovative in your approach, adopting new techniques to stand out against your competitors.
To help you stay ahead of the curve, we’ve asked our team of digital marketing experts which key trends they predict are worth considering as part of your online marketing strategy in 2022. They have explored:
- Augmented and virtual reality
- A future without cookies
- Newsjacking and reactive PR
- Sustainable ecommerce
- Tapping into TikTok
- Growth in shoppable social
- Google’s latest innovation
- Improving user experience
- Navigating supply chain challenges
- Importance of differentiation other than price
- The rise of the Customer Data Platform
The advice in our guide has been collated from specialists across different digital marketing disciplines to give you a rounded view of which key themes are expected to impact the industry next year. We’ve made sure that our insights are actionable, providing you with concrete takeaways that will add meaningful value to your business.
Want to explore the content in this guide further? Get in touch with our team today.