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Remarketing Agency

Innovative campaigns from a premier remarketing agency

Highly targeted remarketing campaigns managed by a Google Premier Partner across Google Ads, Microsoft Ads, Facebook and more.

Remarketing Services

Remarketing is one of the most effective forms of PPC available. By targeting audiences who have already shown interest in your product or service, remarketing creates huge opportunities for conversion, often at a much lower cost than other forms of digital advertising.

We work with businesses across a range of industries, including B2B and B2C. Get in touch to discover how we can help your business succeed with specialised remarketing campaigns or read on to find out more.

Remarketing can be implemented in several different ways:

Display Remarketing

Display remarketing is a great way to target users who have already visited your site as they browse the web, encouraging them to revisit and make a purchase. For example, users who abandoned your site without completing a purchase can be encouraged to return via remarketing ads. Using the Google Display Network, we can implement highly segmented audience targeting to attract your most valuable customers and develop your remarketing strategy around this.

RLSAs

RLSAs (remarketing lists for search ads) allow us to tailor your Google Search campaigns efficiently by showing ads to already engaged users who have not yet converted on your site, or by creating exclusive offer ads for loyal customers. In this way, we can distribute your spend more effectively to deliver more conversions and a higher ROI.

Social Media Remarketing

Users who have browsed your site can be retargeted on social media with ads based on the products they were looking at. Social media platforms such as Facebook and Twitter offer highly customisable audiences which allow us to optimise your retargeting campaigns according to your business goals.

Lookalike Audiences Awareness

Remarketing on social media doesn’t just increase your chances of getting conversions. By targeting audiences similar to your existing customers as well as customers themselves (called Lookalike audiences on Facebook), we can expand your online reach to include users who have not yet interacted with your site, ensuring ‘top of mind’ brand awareness when they are ready to buy.

Google Premier Partner & Facebook Marketing Partner

Opportunities for remarketing campaigns can exist across both paid search and paid social channels, which is why your delivery team will be made up of paid media specialists with the right skillset to deliver excellent performance across any campaign.

Impression is proud to be both a Google Premier Partner agency and a Facebook Marketing Partner, which means that we have been recognised by these platforms for exemplary performance and client service.

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