If you are looking to expand your paid media campaigns beyond Google Ads, Microsoft Advertising provides an additional complementary platform for a whole different range of audiences. As the default search engine for Microsoft Edge, Yahoo and Xbox, Bing is an excellent choice for businesses looking to make use of its unique offerings. While Google undoubtedly dominates the search engine landscape, Bing Ads also has a good share of the market and provides an alternative (often cheaper!) route into online advertising.
Microsoft Advertising provides an alternative PPC platform with a unique blend of features comparable to Google Ads and can really help businesses who are looking to market to very specific audiences. Our approach to Microsoft Advertising is not to simply mirror what we do in Google Ads accounts, but instead to take advantage of Microsoft’s unique strengths including bespoke audience targeting (via LinkedIn) and voice search queries.
We’d love to discuss any of the services above with you.
There are so many opportunities for your business to reach its audience through Microsoft Advertising. To find out how Microsoft Advertising could help your business, or to discuss your existing campaigns and how we can improve them, get in touch today.