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Microsoft Advertising (Bing Ads) Agency

Microsoft Advertising - formerly Bing Ads - is a valuable alternative to Google Ads

Work with a Microsoft Advertising agency partner to unlock its potential and gain a competitive advantage. Microsoft Advertising provides a platform that helps you expand paid media campaigns beyond Google Ads. Formerly known as Bing ads, this platform enables you to enjoy high visibility across Microsoft Edge, Yahoo and Xbox, where Bing is the official search engine, and provide businesses with an alternative (often cheaper!) route into advertising.

  • Microsoft-2022

How Microsoft Advertising services help your business

Microsoft Advertising offers a range of features to grow your business online through Bing Ads and other channels. The platform offers a higher potential return on ad spend due to a niche user base, along with image extensions that cater for additional visual imagery and voice search implementation.

As a Microsoft Advertising Select Agency Partner and 2022 Agency Partner of the Year, Impression has a proven track record of success in Microsoft (Bing) advertising. We take advantage of beta tests and brand-new features to pioneer the very best services for our clients.

Microsoft Advertising (Bing Ads) services we offer

Keyword research

Performing keyword research for Microsoft Advertising can help a business by providing insights into what keywords potential customers are searching for online. This information can be used to optimise ad campaigns and improve targeting.

Custom Microsoft Advertising strategy

Specialising in Microsoft ads management, our experts work with you to develop a bespoke strategy, analyse your current Microsoft advertising account, and implement plans to improve your campaigns. See our case studies here.

Quality score optimisations

Our approach to Microsoft Advertising includes an analysis of your current quality score level and landing page experience by keyword. Improving your landing page experience can equal a better quality score, cheaper CPC and improved return on investment.

Features of Microsoft Advertising

As a Microsoft Advertising Select Agency Partner and 2020 Agency Partner of the Year, Impression has a proven track record of success in Bing advertising, and can take advantage of beta tests and brand new features to pioneer the very best services for our clients. Get in touch with us today to find out how Microsoft advertising could work for you.

Microsoft Advertising offers a range of features to grow your business online through Bing Ads and other channels

Lower Advertising Costs

Bing’s niche user-base means that getting clicks from the right customers costs a lot less, and so does a conversion. If you’re looking to expand your audience targeting but don’t want to drastically increase spend, then Microsoft Ads is for you!

Image Extensions

Microsoft has long been a pioneer of the ability to add images to search ads, as well as the traditional text extensions. This is especially great for ecommerce businesses, or those who may benefit from additional visual imagery.

Voice Search

Bing is storming ahead with the development of its flagship voice recognition software. It is estimated that by 2020 50% of searches made will be voice. Microsoft Advertising is an excellent choice for advertisers wanting to get ahead of the trend.

Increased Visibility for Text Ads

The Bing search engine allows text adverts to show in its right hand column as well as repeating these at the bottom of the page – doubling your amount of visibility! Microsoft Advertising can therefore be an excellent choice for businesses looking to increase online visibility alongside gaining conversions from a whole new set of audiences.

Our approach to Microsoft Advertising Management

Microsoft Advertising boasts a unique blend of features that’s comparable to Google Ads but allows businesses to market their products and services to more specific audiences.

Rather than mirroring our approach to Google Ads on Microsoft’s platform, we have pioneered an award-winning approach that takes advantage of its unique strengths.

Thanks to Microsoft’s ownership of LinkedIn, one of the platform’s features is bespoke audience targeting across Bing ads, allowing us to reach specific categories of people unavailable on other platforms. We take full advantage of this when our clients need to reach particular audience groups.

Our status as a Microsoft Advertising Select Agency Partner means that we have built recognised success for our clients by using the platform’s unique features and will continue to gain access to the best new tools and features to maintain our performance.

Related case studies

View our work
Paid media strategy unlocks over 5,000 new visitors for retailer

Paid media strategy unlocks over 5,000 new visitors for retailer

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Services

Paid Media

Industries

Retail

Read Full Case Study
Read Full Case Study
Driving awareness for Cancer Research UK

Driving awareness for Cancer Research UK

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Services

Paid Media

Industries

Not for Profit

Read Full Case Study
Read Full Case Study
Integrated strategy achieves 33% of unique visitor share

Integrated strategy achieves 33% of unique visitor share

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Services

Paid Media, SEO

Industries

Retail

Read Full Case Study
Read Full Case Study

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