If you are looking to expand your paid media campaigns beyond Google Ads, Microsoft Advertising provides an additional complementary platform for a whole different range of audiences. As the default search engine for Microsoft Edge, Yahoo and Xbox, Bing is an excellent choice for businesses looking to make use of its unique offerings. While Google undoubtedly dominates the search engine landscape, Bing Ads also has a good share of the market and provides an alternative (often cheaper!) route into online advertising.

Our Approach to Microsoft Advertising

Microsoft Advertising provides an alternative PPC platform with a unique blend of features comparable to Google Ads and can really help businesses who are looking to market to very specific audiences. Our approach to Microsoft Advertising is not to simply mirror what we do in Google Ads accounts, but instead to take advantage of Microsoft’s unique strengths including bespoke audience targeting (via LinkedIn) and voice search queries.

Features of Microsoft Advertising

Microsoft Advertising offers a range of features to grow your business online:

Lower Costs

Bing’s niche user-base means that getting clicks from the right customers costs a lot less, and so does a conversion. If you’re looking to expand your audience targeting but don’t want to drastically increase spend, then Microsoft Ads is for you!

Voice Search

Bing is storming ahead with the development of its flagship voice recognition software. It is estimated that by 2020 50% of searches made will be voice. Microsoft Advertising is an excellent choice for advertisers wanting to get ahead of the trend.

Image Extensions

One of Microsoft Advertising’s unique features is the ability to add images to search ads, as well as the traditional text extensions. This is especially great for ecommerce businesses, or those who may benefit from additional visual imagery.

Increased Visibility

The Bing search engine allows text adverts to show in its right hand column as well as repeating these at the bottom of the page - doubling your amount of visibility! Microsoft Advertising can therefore be an excellent choice for businesses looking to increase online visibility alongside gaining conversions from a whole new set of audiences.

Interested? Find out more

We’d love to discuss any of the services above with you.

There are so many opportunities for your business to reach its audience through Microsoft Advertising. To find out how Microsoft Advertising could help your business, or to discuss your existing campaigns and how we can improve them, get in touch today.

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