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Display Advertising Agency

Reach your target audience with ads across the internet through display advertising

Advertising online isn’t limited to placement on the search results pages themselves as it is in Paid Search and Google Shopping. The Google Display Network, including YouTube, enables businesses to display their adverts across a range of relevant, authoritative sites – as long as those sites have opted into the display scheme. And beyond this, we have access to the entire Google Marketing Platform suite with full access to programmatic display and video advertising through DV360 so we can help you reach new audiences through custom audience definitions and integrations.

Display Advertising Services

In order to be successful in your Display advertising, you’ll need:

Ad Assets

One benefit of display networks is the ability to post ads in various formats, including text, banners, interactive and video ads. Our in-house design team is on hand to create those adverts for you if you don’t have the resource available to do so in-house.

Bidding Strategy

Because the display network is so extensive, you could easily spend a huge amount of budget on getting those placements across a wide range of sites. We’ll help you to make the most of your budget, no matter what size, by identifying and continually reviewing the sites on which your ads are placed and bidding intelligently.

Campaign Strategy

As well as assigning budget to the right websites, savvy marketers understand the importance of structuring the ad campaign(s) intelligently too. As a Google Partner agency, we’ll structure the campaign to deliver optimal results from day 1.

Measurement and CRO

Measuring the success of your campaign(s) is essential for businesses that want to optimise their spend for as many sales as possible – and who doesn’t?! We’ll help you track the results of your campaign and implement CRO (conversion rate optimisation) techniques to increase sales and revenue.

Our approach

We’re big fans of display networks here at Impression. Not only do click/view costs tend to be lower, there are lots of opportunities to show you ad to an audience that is highly engaged in your industry, by selecting the websites to display on carefully.

As a Google Partner agency, we’re accredited by Google for our management of paid media campaigns; get in touch to discuss how we can help you make more of display advertising.

How it works

Display advertising can be run through a number of ad networks, including the Google Display Network via Google Ads or Google MArketing Platform DV360. We’ll work with you to choose the websites you want your advert to be shown on, or let the networks automatically choose for you based on the products you’re trying to sell or the audience you’re wanting to sell to.

Through display advertising, you can:

1

Advertise in different formats

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Display them on websites that are relevant to what you’re selling

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Show your ads to the people who are most likely to be interested

Talk to an expert

Find out what we can do for your business

Fill out the form, give us a call or drop us an email. We look forward to hearing from you.

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