Any marketing investment needs to deliver a profitable return. Our approach to PPC – where data is available at a granular level and where the slightest changes can have significant influence on your cost-per-acquisition – is to use data-driven insights alongside a combination of technology and creativity to drive high performance campaigns that make a tangible difference to your bottom line.

We’re already helping some of the UK’s best known brands and high growth companies to make more of their advertising spend. We’re also the winner of the Best Small PPC Agency award at the European Search Awards, and our work has been shortlisted for a range of accolades. With offices in Nottingham and London, we’re well placed to support businesses across the UK and beyond.

Let us show you what we can do for you. Get in touch today, or read on to find out more about our full range of paid advertising services.  

Best PPC Agency in Europe: Winner

Impression was named the Best Small PPC Agency in Europe at the European Search Awards 2017, and was a finalist in the Best Large PPC Agency category in 2018.

The judges commented on our commitment to data-driven decisions and creative strategies that drive strong ROAS for our clients. Our growing team also includes two individuals shortlisted for “Best Search Professional” awards, while our Head of PPC Liam Wade is a regular speaker at industry events, including SMX and PPC HeroConf.

european search awards winners impression

Speak to Impression's award winning PPC specialists

If you believe PPC should be delivering a better return for your business, get in touch today! Simply complete the form below and a member of our team will be in touch to discuss how we can help you achieve higher ROIs and lower CPAs:

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Google Premier Partner and Bing Accredited Agency

Impression is proud to be a Google Premier Partner and accredited by Bing for the management of PPC services.

The ‘Premier’ part of our accreditation means Google recognises us for exemplary service for our clients. An agency can only achieve Premier Partner status when they have:

Impression has met all of these criteria and is therefore accredited as a Google Premier Partner.

Find out more on our Google Premier Partner page.


A scientific approach to paid search advertising

Online pay-per-click advertising isn’t rocket science, and it isn’t intangible either. We’re not in the business of guessing – we only make data-driven decisions. This way, we can ensure that our account management is the best that it can be.

We champion a scientific approach to PPC management, using principles of mathematics, user testing and intelligent data analysis to inform our decisions and get the best return on your investment.

We’re never satisfied with the boundaries set by Google, or any other advertising platform for that matter. If we have an unsolvable issue with a particular campaign, we’ll build ourselves a new script to work around it.

Whilst our account management, reporting and performance analysis takes into account every aspect of the campaign, our primary focus will always be return on investment. We take the time to understand your business and its profit margins, and apply this methodically.

Choose Impression as your PPC agency and you can expect:

Business focus

Our primary goal is to make the most of your advertising budget to make the biggest impact to your bottom line. We take the time to understand your business inside-out so there’s no one-size-fits-all solution.

Data-driven strategies

The decisions we make are backed up by data to get the most out of your campaigns. There are no ‘hunches’ or ‘gut instincts’, just a combination of tried and tested techniques and scientific analysis.

Innovative campaigns

We’re always looking for ways to make even more of your budget. We invest in our own tools, technology and training to ensure we stay ahead of the curve – and you stay ahead of your competition.

PPC Scripts

Your PPC investment should deliver a positive return. The secret to success lies in intelligent allocation of budget. Our custom scripts are built to automate data intelligence and improve efficiency of management.

As a full service agency, Impression has an in-house team of developers that work closely with our PPC team to build custom scripts. So if Google or Bing can’t provide us the functionality we need, we’ll build it ourselves, meaning we can work more efficiently and more effectively on your account, making those changes that have a big impact on your bottom line.

Read more about our Adwords Scripts

PPC Permutation Tool

If you’re managing a PPC account it’s highly likely you’ve spent quite a bit of your time coming up with various different permutations of your keywords to target. For example, if we wanted to target an ad at ‘PPC Nottingham’ we might targeted ppc nottinghamnottingham PPCnottingham PPC agencyPPC agency nottinghamnottingham PPC management and so on.

We love to develop our own tools to make our own processes more efficient and, where possible, we like to share those with you.

The Impression PPC permutation tool allows you to input a series of key terms and it will, as if by magic, give you a full list of all of the permutations of those terms. Easy!

Have a go, here:

PPC Permutation Tool by Impression

Interested in making your PPC more efficient and effective?

Our Google and Bing accredited team would love to hear from you! Simply fill in the form below and a member of our team will be in touch. Alternatively, give us a call using the phone number at the top of the page.

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