Our PPC team produces and executes profitable paid marketing strategies. We use data-driven insights alongside a combination of technology and creativity to drive high performance campaigns that make a tangible difference to your bottom line.
We’re already helping some of the UK’s best known brands and high growth companies to make more of their advertising spend. We’re also the winner of the Best Small PPC Agency award at the European Search Awards, and our work has been shortlisted for a range of accolades. With offices in Nottingham and London, we’re well placed to support businesses across the UK and beyond.
Let us show you what we can do for you. Get in touch today, or read on to find out more about our full range of paid advertising services.
Impression was named the Best Small PPC Agency in Europe at the European Search Awards 2017, and was a finalist in the Best Large PPC Agency category in 2018.
The judges commented on our commitment to data-driven decisions and creative strategies that drive strong ROAS for our clients. Our growing team also includes two individuals shortlisted for “Best Search Professional” awards, while our Head of PPC Liam Wade is a regular speaker at industry events, including SMX and PPC HeroConf.
If you believe PPC should be delivering a better return for your business, get in touch today! Simply complete the form below and a member of our team will be in touch to discuss how we can help you achieve higher ROIs and lower CPAs:
Impression is proud to be a Google Premier Partner and accredited by Bing for the management of PPC services.
The ‘Premier’ part of our accreditation means Google recognises us for exemplary service for our clients. An agency can only achieve Premier Partner status when they have:
Crucially, this relationship gives us access the latest insights and beta features available. We pride ourselves on our ability to be at the forefront of digital marketing, and our partnership with Google gives our clients the edge against competitors. We’re also the proud owners of all 5 available specialisms at the highest level, meaning we’re experienced across Search, Shopping, Display, Mobile and Video.
Find out more on our Google Premier Partner page.
Online pay-per-click advertising isn’t rocket science, and it isn’t intangible either. We’re not in the business of guessing – we only make data-driven decisions. This way, we can ensure that our account management is the best that it can be.
We champion a scientific approach to PPC management, using principles of mathematics, user testing and intelligent data analysis to inform our decisions and get the best return on your investment.
We’re never satisfied with the boundaries set by Google, or any other advertising platform for that matter. If we have an unsolvable issue with a particular campaign, we’ll build ourselves a new script to work around it.
Whilst our account management, reporting and performance analysis takes into account every aspect of the campaign, our primary focus will always be the return on your investment. We take the time to understand your business inside-out so there’s no one-size-fits-all solution.
Expect the following from Impression as your PPC agency:
We’re a team of experienced account managers backed by powerful technology. Our internal tools protect your media spend and automate sophisticated management tasks to maximise your return.
We make decisions that are backed by data. There are no ‘hunches’’, just a combination of proven techniques, data modelling and scientific analysis.
We want to be the best at what we do, and we’ll work hard to keep your results improving. We’re constantly testing the limits of all advertising platforms and we’re proactive in keeping our clients at the forefront of the industry.
Impression’s “Tech Platform” of automated account management is a combination of PPC scripts and in-house tools. Our Platform is key to operations at Impression, allowing us to focus our time and energy on more human aspects of paid marketing.
Our platform empowers your media spend by increasing the efficiency and effectiveness of our account managers, automating the parts of PPC that the machines are best at.
Our essentials cover day-to-day account protection, with built in budget pacing, anomaly detection and brand safety measures.
Aside from this, our PPC managers are equipped with an ever-expanding set of tools designed for experienced account managers, which enable us to build and optimise your campaigns at speed.
Examples of these include:
More often than not, these scripts are heavily customised for each individual account. The longer we’re able to work with a particular client, the more bespoke the solution becomes.
If you’re well-versed in the basics of PPC, you’ll be familiar with generating various permutations of your keywords to target.
For example, if we wanted to target an ad at ‘PPC Nottingham’ we might targeted ppc nottingham, nottingham PPC, nottingham PPC agency, PPC agency nottingham, nottingham PPC management and so on.
Exact match may now have the power to change word order, but phrase match is here to stay.
Behold, one of our oldest tools. This permutation tool allows you to input a series of key terms and it will, as if by magic, give you a full list of all of the permutations of those terms. Easy!
Have a go, here:
Our Google and Bing accredited team would love to hear from you! Simply fill in the form below and a member of our team will be in touch. Alternatively, give us a call using the phone number at the top of the page.