Improve your return on advertising spend through data-driven, results-focused PPC management.

An investment in any form of paid advertising should always yield positive results. Our PPC team is dedicated to proving their value every step of the way. We’re already delivering high return campaigns for some of the country’s biggest brand names as well as growing SMEs. Why settle for anything less? Choose Impression as your PPC agency and you can expect:

Business focus

Our primary goal is to make the most of your advertising budget to make the biggest impact to your bottom line. We take the time to understand your business inside-out so there’s no one-size-fits-all solution.

Data-driven

The decisions we make are backed up by data to get the most out of your campaigns. There are no ‘hunches’ or ‘gut instincts’, just a combination of tried and tested techniques and scientific analysis.

Innovation

We’re always looking for ways to make even more of your budget. We invest in our own tools, technology and training to ensure we stay ahead of the curve – and you stay ahead of your competition.

Speak to us

We’d love to discuss any of the services above with you.

Jargon-free PPC specialists. Feel free to test us on our pay-per-click prowess, or have an open discussion about how we can help grow your business.

A scientific approach to paid search advertising

Online pay-per-click advertising isn’t rocket science, and it isn’t intangible either. We’re not in the business of guessing – we only make data-driven decisions. This way, we can ensure that our account management is the best that it can be.

We champion a scientific approach to PPC management, using principles of mathematics, user testing and intelligent data analysis to inform our decisions and get the best return on your investment.

We’re never satisfied with the boundaries set by Google, or any other advertising platform for that matter. If we have an unsolvable issue with a particular campaign, we’ll build ourselves a new script to work around it.

Whilst our account management, reporting and performance analysis takes into account every aspect of the campaign, our primary focus will always be return on investment. We take the time to understand your business and its profit margins, and apply this methodically.

PPC Scripts

Your PPC investment should deliver a positive return. The secret to success lies in intelligent allocation of budget. Our custom scripts are built to automate data intelligence and improve efficiency of management.

As a full service agency, Impression has an in-house team of developers that work closely with our PPC team to build custom scripts. So if Google or Bing can’t provide us the functionality we need, we’ll build it ourselves, meaning we can work more efficiently and more effectively on your account, making those changes that have a big impact on your bottom line.

About Paid Search Advertising

At its most basic, PPC, or paid search marketing, guarantees your company a prominent position on the search engine results page for chosen keywords. In return, you pay only when someone clicks through to your site.

A well structured and managed campaign will deliver a strong ROI because you directly control how much you spend, and in which areas.

The two main search engines, Google and Bing, both run PPC advertising programmes. For Google it’s AdWords, for Bing (also the default for both Yahoo! and Microsoft) there’s Bing Ads. Both work in a similar way – you select the keywords or phrases and how much you’re willing to pay, and they feature your search listing for the duration of your campaign.

Businesses just like yours are already using PPC to get found. Get in touch today to find out how we can help you beat the competition.

Our Approach

PPC can be a very lucrative channel, and the quantifiable data it provides enables smart advertisers to capitalise on performance history. Because it’s all about balancing your budget against the return on your investment, when your PPC campaigns are managed effectively they can grow at equal returns.

Getting the most out of your budget means investing not only money but also time in the ongoing management of the account. Adding negative keywords, setting up time based rules, running scripts to optimise your spend and much much more goes into keeping your campaign profitable.

We’ll advise you on the best channels to invest in and manage those campaigns on your behalf.

If you would like to discuss paid media management for a company in any area of the UK, then please call us or get in touch here.

Related PPC Blogs

Our PPC team regularly shares his advice on how to manage successful PPC campaigns and the latest tools and techniques available to businesses just like yours.

You’ll find all of our blog posts over on the Impression blog. We also regularly contributes to PPC blogs around the web.

View our PPC advice >>

PPC Tools: PPC Permutation Tool

If you’re managing a PPC account it’s highly likely you’ve spent quite a bit of your time coming up with various different permutations of your keywords to target. For example, if we wanted to target an ad at ‘PPC Nottingham’ we might targeted ppc nottinghamnottingham PPCnottingham PPC agencyPPC agency nottinghamnottingham PPC management and so on.

We love to develop our own tools to make our own processes more efficient and, where possible, we like to share those with you.

The Impression PPC permutation tool allows you to input a series of key terms and it will, as if by magic, give you a full list of all of the permutations of those terms. Easy!

Have a go, here:

PPC Permutation Tool by Impression

Interested in making your PPC more efficient and effective?

Our Google and Bing accredited team would love to hear from you! Simply fill in the form below and a member of our team will be in touch. Alternatively, give us a call using the phone number at the top of the page.

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