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Amazon PPC advertising agency

Leverage PPC ads on Amazon's platform to grow your business

Investing in the right Amazon PPC agency can accelerate your ecommerce growth. Over 60% of product searches start on Amazon, so your ad presence on the platform is critical. Stand out on the world’s largest online marketplace with our Amazon advertising expertise.

Our approach to Amazon PPC services

We’re a multi-award-winning Amazon PPC agency with a proven track record of growing ecommerce businesses via the platform. Each strategy is bespoke and tailored to your business goals, but there are certain common aspects of our work that you can expect to see in action on your campaigns. Get in touch.

Cut wasted spend

Our team monitors search terms and continues to evolve targeting lists, keeping the focus on high-converting keywords and removing any non-converting terms. We continually restructure advertising campaigns to gain granular budget control and maximise performance.

Monitoring and reporting

Impression’s analytics and media solutions teams can supply bespoke, real-time advertising and performance dashboards to suit your needs and those of other key stakeholders in the organisation. Accurately monitor your return on investment and trading performance as it happens.

Target display advertising

Reach engaged, in-market Amazon shoppers both on- and off-platform. We help you to target audiences based on product views, targeted product listings (cross-sells) and general interest browsers based on your needs — all only on a cost-per-click basis.

Ongoing bid and budget management

We’ll closely manage budget allocations and individual and category bids to ensure that your positioning is optimal. Work to a target ACOS / ROAS or work with us to maximise sales and revenue, whichever suits your business needs, cash cycle and resupply ability.

Optimised product campaigns

Sponsored Product campaigns can run across all or part of your product inventory. They elevate specific product listings to top-of-page positions for more clicks and conversions – great for building a holistic Amazon marketing strategy and great individually for providing excellent ROAS.

Strategy fed by business intelligence

We use business intelligence insights to make the most of your promotional activities whilst mitigating stock and storage challenges. Working towards business KPIs, our team can advise you on the best allocation of media into Sponsored Products, Hero Products and Display campaigns.

Cross-platform Amazon marketing services

Impression expertise as an Amazon advertising agency spans both Ads platforms – the Amazon Sponsored Ads PPC platform – and the Display Demand Side Platform (DSP for short).

With dedicated specialists working on each of these Amazon Ads solutions, our team is well-placed to assist you with maximising your reach. We work with you to determine the most suitable solutions for your business and its growth goals, devising a well-balanced Amazon advertising strategy accordingly.

Our Amazon advertising and marketing solution takes into account your product profitability, Buy Box presence, availability and overall ROAS targets to produce an effective strategy. We can help you monetise hero and high-margin products, effectively expand product ranges, launch in new territories, cut wasted spend and passively – or actively grow own-brand awareness through the platform.

Whether you have an existing store on Amazon and are looking to begin advertising, or you have an advertising account you’d like us to audit, get in touch with our team for a free consultation.

Related case studies

View our work
Paid media strategy unlocks over 5,000 new visitors for retailer

Paid media strategy unlocks over 5,000 new visitors for retailer

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Services

Paid Media

Industries

Retail

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Read Full Case Study
Paid media strategy drives a 40% revenue increase

Paid media strategy drives a 40% revenue increase

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Paid Media

Industries

Retail

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Read Full Case Study
179% increase in revenue for ecommerce brand

179% increase in revenue for ecommerce brand

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Services

Paid Media, SEO

Industries

Home Improvement, Retail

Read Full Case Study
Read Full Case Study

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