Our approach to Amazon PPC services
We’re a multi-award-winning Amazon PPC agency with a proven track record of growing ecommerce businesses via the platform. Each strategy is bespoke and tailored to your business goals, but there are certain common aspects of our work that you can expect to see in action on your campaigns. Get in touch.
Cut wasted
Our team monitors search terms and continues to evolve targeting lists, keeping the focus on high-converting keywords and removing any non-converting terms. We continually restructure advertising campaigns to gain granular budget control and maximise performance.
Monitoring and
Impression’s analytics and media solutions teams can supply bespoke, real-time advertising and performance dashboards to suit your needs and those of other key stakeholders in the organisation. Accurately monitor your return on investment and trading performance as it happens.
Target display
Reach engaged, in-market Amazon shoppers both on- and off-platform. We help you to target audiences based on product views, targeted product listings (cross-sells) and general interest browsers based on your needs — all only on a cost-per-click basis.
Ongoing bid and budget
We’ll closely manage budget allocations and individual and category bids to ensure that your positioning is optimal. Work to a target ACOS / ROAS or work with us to maximise sales and revenue, whichever suits your business needs, cash cycle and resupply ability.
Optimised product
Sponsored Product campaigns can run across all or part of your product inventory. They elevate specific product listings to top-of-page positions for more clicks and conversions – great for building a holistic Amazon marketing strategy and great individually for providing excellent ROAS.
Strategy fed by business
We use business intelligence insights to make the most of your promotional activities whilst mitigating stock and storage challenges. Working towards business KPIs, our team can advise you on the best allocation of media into Sponsored Products, Hero Products and Display campaigns.