Programmatic display advertising campaigns, run at scale by our expert paid media team, enable businesses to reach new audiences based on their interests, browsing history and demographics.
Through our technology partners we offer campaigns suitable for all budget sizes, with transparent fees and reporting.
We buy media at scale for our clients to achieve visibility in front of the right user, at the right time, on the right device. This is achieved through complex campaign planning and access to the right tools for the job, including Google’s leading Display & Video 360 platform.
Programmatic display is an audience-buying tool which uses real time bidding (RTB) to help advertisers deliver the right advertising message to the right customer at the right time. It’s ideally suited to brands that know who they want to reach and need a platform to target their potential customers on a super-granular level.
By using relevant segments of big data available through programmatic platforms, advertisers are able to target potential customers on an individual basis with relevant display ads as they browse the web. This supercharged targeting capability lets you find existing and new customers based on who they are, what their interests are, and how likely they are to convert.
Programmatic campaigns run on demand side platforms (DSPs) which help advertisers decide which ad impressions to purchase. The bidding process is similar to Google AdWords, but advertisers bid on ad impressions rather than clicks. The DSP then uses these bids to show ads to your targeted audiences on your chosen sites, giving you full control over where your ads are placed.
of all UK digital display ad spend represented programmatically (eMarketer report)
of both mobile display and mobile video sales are traded using programmatic-direct methods (Internet Advertising Bureau UK / PwC Digital Adspend report)
the total UK spend on programmatic advertising is expected to reach by 2019 (Marketing Week)
We generate and use quality first party data, and buy in premium third party audience data curated from some of the world’s best data providers to ensure the right audience will receive the right message and take action.
Where programmatic isn’t suitable, or if you’re interested in running a test, we can advise on buying direct on a CPC model through Google Display Network or social media, too, to save you the technology fees. Then, once more granular targeting is required, we step up to Display & Video 360’s powerful suite of real time bidding and trafficking tools.
We run outbound and retargeting campaigns across a whole network inventory of ads, including social media (and we can combine these with third party audience data too).
For advanced requirements, such as buying direct from specific advertisers through open or closed bidding, or through creating direct deals with media owners, then speak with our team to learn more about how our media planners can help you.
Programmatic Display enables you to reach a highly targeted audience with search & display ads, and by working with us, you’ll have all your advertising in one place. We’d love to find out how we can help you, so get in touch using the form below and a member of our team will contact you.
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