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Programmatic Display Advertising

Grow your reach with an expert programmatic advertising agency

Programmatic display advertising uses engaging banner adverts rooted in granular audience insights and highly specific targeting to generate broad reach and more conversions

Programmatic Display Services

We buy media at scale for our clients to achieve visibility in front of the right user, at the right time, on the right device. This is achieved through complex campaign planning and access to the right tools for the job, including Google’s leading Display & Video 360 platform.

Ad Creation

Your investment in programmatic advertising will broaden awareness of your brand. We’re one of the few agencies out there that has an in-house design team dedicated to making your creative concept a reality. We’re able to create engaging, animated banner adverts designed to suit your programmatic strategy, working with you to promote your brand in the way you want.

Remarketing is an excellent way to target users who have already visited your site as they browse the web, encouraging them to revisit and convert. We can use programmatic’s highly segmented audience targeting to re-attract your most valuable potential customers, developing your strategy around your best opportunities for results.

Campaign Optimisation

Once your ads are live we follow a ‘test everything’ mentality – tweaking and improving to deliver the best possible results. We use a combination of data-driven observations and custom scripts to measure the success of your campaigns, reacting to recent performance and making informed adjustments. We take an analytical approach, monitoring the performance of individual audiences and ad placements to optimise campaigns to their full potential.

Reporting

Data is at the core of every programmatic display campaign and we make sure to share this data with you as part of our reporting process. Our commitment to transparency means you’ll get thorough insight into everything ranging from your campaign’s performance to where your budget is going – no hidden surprises.

What is Programmatic Display?

Programmatic display advertising campaigns, run at scale by our expert paid media team, enable businesses to reach new audiences based on their interests, browsing history and demographics. Through our technology partners, we offer campaigns suitable for all budget sizes, with transparent fees and reporting.

Programmatic Display

79%

of all UK digital display ad spend represented programmatically (eMarketer report)

2/3

of both mobile display and mobile video sales are traded using programmatic-direct methods (Internet Advertising Bureau UK / PwC Digital Adspend report)

£4.52bn

the total UK spend on programmatic advertising is expected to reach by 2019 (Marketing Week)

Programmatic Media Planning

We generate and use quality first party data, and buy in premium third party audience data curated from some of the world’s best data providers to ensure the right audience will receive the right message and take action.

Where programmatic isn’t suitable, or if you’re interested in running a test, we can advise on buying direct on a CPC model through Google Display Network or social media, too, to save you the technology fees. Then, once more granular targeting is required, we step up to Display & Video 360’s powerful suite of real time bidding and trafficking tools.

We run outbound and retargeting campaigns across a whole network inventory of ads, including social media (and we can combine these with third party audience data too).

For advanced requirements, such as buying direct from specific advertisers through open or closed bidding, or through creating direct deals with media owners, then speak with our team to learn more about how our media planners can help you.

Google-Display-Video-360

Our Programmatic Approach

To make sure we create the best programmatic strategy for your business, we take the time to really understand your KPIs and get to know your target audiences.

Impression uses Google’s Display & Video 360 tool to build & run highly targeted programmatic display campaigns, combining 1st party and 3rd party data to create a highly tailored customer experience.

We’ll never enforce any kind of minimum spend as we believe programmatic display can work for budgets of all shapes and sizes. By choosing  Display Video 360 as our programmatic partner, we’re able to run campaigns using the only programmatic tool which absolutely guarantees protection for your brand, ensuring that your ads aren’t displayed next to inappropriate content across the web.

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Find out what we can do for your business

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