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Planning for peak 2022

10:00am via YouTube

This webinar is brought to you by:

  • Google-Logo-White

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We’re teaming up with our friends at Google to help you maximise your success during this year’s peak retail selling season. 

Sign up to join us live or to receive the recording if you can’t make the 14th of July. 

This year, marketers are having to meet the needs of more demanding but less brand loyal consumers whilst battling unique challenges such as the rising cost of living and depreciation of the third-party cookie. These are just a few factors impacting the digital landscape. 

Economic uncertainty coupled with pivotal changes in the industry will affect the performance of your campaigns during the Black Friday and Christmas period. It’s never been more important to plan ahead. 

Join us live to learn how to: 

  • Stand out in a competitive, challenging online space whilst preventing dips in sales between the different key events
  • Evolve your digital advertising to address growing concerns around the use of personal data 
  • Engage less brand loyal consumers by showing up during the discovery phase of their journey
  • Improve the customer experience to serve consumers that want it all – quality, trust, connection, sustainability, fast delivery, payment options, ease of returns – in a way that’s right for your brand

Your speakers:

Liam Wade – Paid Media Director, Impression

Payal Pahalajani – Business Development Manager, Google 

Daniel Liddle – SEO lead, Impression 

Each talk will last up to 15 minutes, leaving time for a live Q&A at the end. If you have a burning question that you’d like to submit in advance, email polly.astill@impression.co.uk.

Sign up to join us live or to receive the recording if you can’t make the 14th of July.